Draft PlanningAlerts response email

[jamezpolley]

• Spend today writing up a PlanningAlerts email

• Audiences:

  • Extra nudge for people who saw the first and just need a reminder
  • But also people who missed the first email - so include most of the message from the first.

• Messages

  • We’ve raised so far $x, we’d like to raise $y
  • Last chance to donate this FY

• Two subject lines for A/B testing

  • Schedule initial mailout 10am Tuesday, for 24 hours
  • Next batch at 10am Wednesday

• Tomorrow: write OpenAustralia followup email

  • Send out 10am Wednesday
  • Subject line chosen based on PlanningAlerts email