Donations text in emails

[sabpop]

What is it? A bit of text that explains Planning Alerts is run by a charity and a button to donate. This is to be included as part of the Comment delivery notification as well as any other email communication where it makes sense to have it.

What we heard?

• Planning Alerts has the biggest reach out of all the OA sites and is therefore an untapped opportunity for fundraising.
• OA needs more varied ways to fundraise.
• People often mistake Planning Alerts for a planning authority. They feel that clear communications is needed that Planning Alerts is a non-for-profit, a charity that exists for the common good and is not run by the government.
• Some people do not seem to notice the existing donations buttons and sometimes write in to enquire about how to donate
• Donation buttons give people a clear indicator that they are dealing with a charity.

Read more in the User Experience Map on Miro here: https://miro.com/app/board/uXjVPrTUbvg=/

Focus on cards: Raising money, Donating money, Clarity on who Planning Alerts is,

Hypothesis Donations text in emails would:

• Increase donations from Planning Alerts user base
• Reduce confusion about who Planning Alerts is
• Reduce emails about where to donate

Design specifications

• A short and succinct call to action
• A clear, visible Donate button
• A link and web address to donate online, incase people don't want to click on links.
• Will need a visual design/ information hierarchy look over as per: https://github.com/openaustralia/planningalerts/issues/1708#issuecomment-1524704877

Text might read: We rely on donations from people like yourself to keep our service FREE. If you appreciate our service we would love your support to keep our mission going.

Donate here or go to our website to donate: planningalerts.org.au

Sketch/ wireframe In context of an email:

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