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openedx / wg-marketing

Marketing Working Group
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Monitor and analyze competitor strategies #14

Open NicoleKessler opened 1 year ago

NicoleKessler commented 1 year ago

Further details: https://docs.google.com/spreadsheets/d/10Ju_m1DgERpvfYaFrW7bu5XMU402UqVseCr7IRKBtzw/edit#gid=0

Key result: Update Open edX's competitive marketing strategy

Responsible persons/provider: Cecilia, Ayaz (edly) & Juan Jose(eduNEXT)

jyliugithub commented 1 year ago

Juan,Angie, Cecilia and Ayaz had a meeting on June 27 th, @Juan shared some competitor research info, the group here will develop a comparison matrix according to the findings and decide the next step. A regular weekly meeting is going to be set up for every Friday, 12: 00 PM EST.

ehuthmacher commented 7 months ago

Topic will be covered as part of the BizDev workshop at the conference, led by eduNEXT, Edly, Appsembler, OpenCraft, edSPIRIT, and Abstract Technology.

ehuthmacher commented 7 months ago

Partners/providers can assist by surveying customers who select an LMS solution other than the Open edX LMS. Share feedback in this ticket please.

jyliugithub commented 7 months ago

I can think of two clients ( one is the government agency , the other is a listed company ) that we have talked to , the reason for them both not to choose open edX is that the concept of open sources, version upgrade, maintenance... They choose the off- shelf commercial LMS eventually, but potentially which can do customization for them.