🎁 Drive more donations to Open Food Facts (tracker)

[teolemon]

Who for

• potential donators

What

• Donations = Volumes of visitors Conversion Average donation. We should play on all 3 levels.

🎯 Tasks

### Priorities
- [ ] P0: Fix the sharp drop (-50%) in donation pageviews that happened after the launch of the web and web mobile version redesign of Open Food Facts
- [ ] Mobile app: https://github.com/openfoodfacts/smooth-app/issues/64

#### Increase the volume of visitors
- [ ] #7583

#### Increase impression of donation banners
- [ ] https://github.com/openfoodfacts/smooth-app/issues/64
- [ ] We already display the banner year long to everybody. It's probably already maximized on the web ?
- [x] #7626

#### Increase recurring donations (email)
- [ ] Associate donations with Open Food Facts contribution account, and grant a special badge ?
- [ ] Ask last year donators why they donated
- [ ] Send a customized campaign for those donators
- [ ] https://github.com/openfoodfacts/openfoodfacts-server/issues/6697

#### Increase the conversion of visitors
- [ ] Craft various messages and formats and test their efficiency
- [ ] #6348
- [ ] Put the donation form JS directly on the page, reducing friction to a maximum (using for instance easy 1 click system like Google and Apple Pay, PayPal, in addition to credit card autofillable forms)
- [ ] #7621

#### Increase the average donation
- [ ] Gear the donation form towards repeat donation
- [ ] Find ways to increase the average donation

Why

• To ensure we have a more equilibrated, sustainable budget

Done

• [x] #5710
• [x] #4639
  • [x] #5724
• [x] #4637

  Part of

• 5529

[github-actions[bot]]

This issue is stale because it has been open 90 days with no activity.

[github-actions[bot]]

This issue has been open 90 days with no activity. Can you give it a little love by linking it to a parent issue, adding relevant labels and projets, creating a mockup if applicable, adding code pointers from https://github.com/openfoodfacts/openfoodfacts-server/blob/main/.github/labeler.yml, giving it a priority, editing the original issue to have a more comprehensive description… Thank you very much for your contribution to 🍊 Open Food Facts