Open ayoungethan opened 9 years ago
I think we shouldn't wait on this, and should move forward using existing materials for OFS branding
Feedback so far from two different artists: "since the company and logo represents such a large idea I'd stick with a very simple logo so that the viewer doesn't have to think about decoding everything but would read more about it." "What you are wanting to convey is a complicated idea so pairing the logo down so its not too busy and cluttered but still conveys those ideas is essential."
When I think of the name "Open Food Source" I parse it out into "open food," "open source" and "food source." Transparent, accessible food through transparent, accessible technologies. Giving people a "window" into the workings of a local food system at every level.
For me, the phrase "transparent, trusworthy technology for food networks" sums up everything.
I really love Ubuntu's logo: http://design.ubuntu.com/brand/ubuntu-logo in how well it embodies different people working together Although I like the new logo better visually (I think mono/duo-tone are more practical and easier to do well), I also like the old logo conceptually: http://www.codercaste.com/2009/10/01/ubuntu-releases-history-a-journey-to-the-past/ubuntu-logo/ because of how the colors represent cooperation and diversity.
We are currently considering 3 options:
We need to discuss the pros/cons of each of these. Meeting re: 2 above pending to learn more about that process.
Logo design spec wiki page: https://github.com/openfoodsource/OFS_federation/wiki/OFS---Federation-logo-specs
just waiting on the font!
Currently Lacey via Roy, for all OFS branding and outreach efforts