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openmost / TagManagerExtended

Add several template tags to the Matomo Tag Manager
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Documentation eCommerce Tag - datalayer-variable #3

Open utrautmann opened 1 year ago

utrautmann commented 1 year ago

Hello, great job you did here. Thank you very much for expanding the Tag Manager.

I have a question about the eCommerce tracking tag. You write in the Tag Manager: "Create a {⁣{Ecommerce}} data layer variable to collect the "ecommerce" key in _mtm." But how exactly should the data layer variables be named? For example, to track an order I have to specify the following variables in the datalayer: orderId, revenue, subTotal, tax, shipping, discount

Or did you use exactly the variable wording that Matomo also uses in its documentation for the e-commerce functions?

Can you give an example please? Thank you very much.

ronan-hello commented 11 months ago

Hello,

Thank you for your comment.

In order to use this tag, you should use the Google Analytics 4 dataLayer structure. You have to create an {{Ecommerce}} variable based on the ecommerce key in the dataLayer. You can follow this tutorial I wrote (in french, but soon in english) : https://ronan-hello.fr/series/matomo/ecommerce-matomo-tag-manager

Regards, Ronan