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openrtb / OpenRTB

Documentation and issue tracking for the OpenRTB Project
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Address Viewability in OpenRTB #14

Open aroslov opened 9 years ago

aroslov commented 9 years ago

See proposal: https://github.com/openrtb/OpenRTB/wiki/Proposal-for-Viewability-in-OpenRTB

oldmantaiter commented 7 years ago

@aroslov @samtingleff - Has there been any movement on this? I'd like to be able to signal viewability without having to reinvent the wheel later.

jenniferIAB commented 7 years ago

@oldmantaiter The solution the group came up with in conversation was to use an object to associate an impression with an array of metrics, including historical viewability, CTR, etc. Metric is identified by type, reports the value of the metric, and identifies the measurement source/vendor

oldmantaiter commented 7 years ago

@jenniferIAB Is there any documentation on what that object structure looks like?

jenniferIAB commented 7 years ago

@oldmantaiter You can view Metric Object in section 3.2.5, pg 14 of version 2.5: https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTB-API-Specification-Version-2-5-DRAFT_2016-11.pdf