There are a few ways to track mobile devices: IDFA (iOS), GAID (Android), WAID (Windows) and BBID (Blackberry). None of these are implemented in the OpenRTB spec, there is only device.ifa (very vague description) and device.dpidmd5 / device.dpidsha1 (applies only to the pre-2013 AndroidID/UDID).
Is it possible to make one of the following changes?
Describedevice.ifa in such a way that it's clear this is meant to contain the IDFA/GAID/WAID/BBID depending on the device OS, or:
Create a new device.adid (or similar name) that contains the IDFA/GAID/WAID/BBID depending on the device OS, or:
Create separate device.idfa, device.gaid, device.waid entries device.bbid containing the ID
There are a few ways to track mobile devices: IDFA (iOS), GAID (Android), WAID (Windows) and BBID (Blackberry). None of these are implemented in the OpenRTB spec, there is only
device.ifa
(very vague description) anddevice.dpidmd5
/device.dpidsha1
(applies only to the pre-2013 AndroidID/UDID).Is it possible to make one of the following changes?
device.ifa
in such a way that it's clear this is meant to contain the IDFA/GAID/WAID/BBID depending on the device OS, or:device.adid
(or similar name) that contains the IDFA/GAID/WAID/BBID depending on the device OS, or:device.idfa
,device.gaid
,device.waid
entriesdevice.bbid
containing the ID