manigandham
commented
2 years ago @redimongo
Welcome to adtech. To help you get started:
OpenRTB is the common spec with several major versions in use, and each vendor has their own extensions and customizations. Sign up with a partner to integrate then you can implement using the spec, their docs, and any test environment they offer.
SSPs will run an auction for your supply and send you the best bid(s) so you don't have to do that yourself but you can if you want. Most of it has also moved client-side with prebid.js
This repo is very old and not active. I suggest you start by reading general industry docs - Xandr has a good overview: https://docs.xandr.com/category/industry
Then ask around in the AdOps channels like the reddit group: https://www.reddit.com/r/adops/
So we have just set up our own SSP and while it's great to be able to service our publishes in a closed off network. We are wanting to take incoming SSP and also potentially allow others to buy our inventory.
However what I can't find is a platform / software or integration manual that would allow us to conform our system to the oRTB model besides the documentation.
Please correct me if I am wrong, but it seems that each platform does not know what the other platforms are bidding? I also am guessing that while oRTB is useful for fetching an ad and showing it to the end user, there has to be another level behind this as if I want to support multiple SSPs I can't use each of there oRTB and "fetch" their prices and if their price is highest then go to next step and fetch the ad from that provider.
I also wonder if that is how the system works, then if say provider A send a bid of $35 and then I say yes to that and fetch the ad from them but what stops them from supplying a lower priced ad?
Sorry for the questions, just trying to get my head around this standard.