Clarify Salesforce field names in the CMS

[mwvolo]

There are a few fields that are used on forms per book in the CMS. They are unclear in what they actually do. Here are the proposed changes:

• [ ] Salesforce Abbreviation → Salesforce Book Name
• [ ] Salesforce Book Name → Adoption/Interest or Form Display Name
• [ ] Remove Salesforce Book ID (verify usage with FE)