JYSK in lowercase

[NKAmapper]

The correct brand name text for JYSK is "Jysk", according to Scandinavian grammar (names which are pronounced like a normal word should have lowercase letters). Jysk also happens to be a normal word for in the Danish language, for the Jutlandic dialect.

Examples in Wikipedia: https://en.wikipedia.org/wiki/Jysk

shop/furniture

[bhousel]

Are you really sure? I really don't want to change this unless there's a good reason to.

There is plenty of evidence that the brand calls themselves "JYSK":

1. We try to use the name that most mappers in OSM prefer. Our scripts have collected these counts from the OSM planet file: https://github.com/ideditor/nsi-collector/blob/80803dadd41281f870ea52111c6b20fcce07ec6c/dist/osm/names_all.json#L8696-L8697

   "shop/furniture|Jysk": 181,
   "shop/furniture|JYSK": 839,

2. The JYSK about us page: https://jysk.no/om-jysk

   

3. They seem to be styled as "JYSK" everywhere, even in Norway:

   

[NKAmapper]

I am sure about the grammar. I also agree that Jysk itself is writing JYSK. The next question is what we would like to have in OSM.

There are many companies which have decided on uppercase in their logo. The observation we made in the Norwegian project was that it was quite random whether users would choose upper or lower case for a brand like this, so it was helpful to have a guideline. We selected to follow normal grammar because:

• The special uppercasing is just a typographical choice by companies for their logos, which is different from the name itself.
• Companies likely choose capital letters to be more noticeable, but it is not OSM's responsibility to help them SHOUT their name at the expense of others.
• Most of the companies seem do not use the uppercase wording in their own formal documents (this is not the case with Jysk, it seems).
• A mix of lower and upper case names in OSM for the same brand seemed unstructured and undesirable, at least within the same country.
• There are also several brands with all-lowercase typography in their logos (examples in Norway: clas ohlson, nille, telenor, telia), where users tend to write the first letter capitalized. But why should not uppercase and lowercase brands follow the same guideline?
• Other resources, such as Wikipedia, are using normal grammar standards. The Wikipedia style manual guideline is to "avoid writing with all caps (all capital letters), including small caps (all caps at a reduced size), when they have only a stylistic function".
• Newspapers are also using normal grammar - Jysk example.

I do not think I have the energy to pursue getting av general guideline for all brands on this question in OSM. However, my practical problem is that iD is currently swapping Jysk with JYSK in Norway, which creates less uniformity rather than more (in that country). Is there a way in NSI to accept "Jysk" in Norway without swapping to "JYSK".

[bhousel]

Is there a way in NSI to accept "Jysk" in Norway without swapping to "JYSK".

Sure, since this seems the simplest way to go, I just did this in 65b2b01