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patcg-individual-drafts / topics

The Topics API
https://patcg-individual-drafts.github.io/topics/
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Attribution reporting api and email marketing #286

Closed Refalb closed 6 months ago

Refalb commented 6 months ago

Hi, Is there any support in attribution reporting API for email marketing ? Since it's not possible to use JavaScript in email marketing, does Google offer a solution to support this business case and enable tracking conversions for clicks originating from email marketing campaigns? This is analogous to creating tracking with click URLs and image URLs from the campaign manager, as opposed to using a redirect tag. We are aware that a solution for tracking post-click conversions from traffic originating in email marketing involves the use of first-party cookies, utilizing the Google Click ID. However, a challenge arises when partners use different ad servers and incorporate click ID parameters, as sometimes various redirects can disrupt the process of appending different click IDs to the URL.

Is there a best practice to ensure the consistent addition of these parameters to the click URL? For instance, allowing third-party ad servers to append their click ID to Google's link. To accurately track conversions, it is crucial that Google, during the redirect to the landing page, includes not only its click ID but also the click ID from other ad servers. Do you have some suggestion?

michaelkleber commented 6 months ago

I think you're looking for this repository: https://github.com/WICG/attribution-reporting-api (This is the repo for the Topics API, not about conversions at all.)