In the October meeting, media naming conventions were discussed. These are just examples of placement names that would go into a media buy as well as creative name examples. The parameters/values in the naming conventions are used for analytics (media performance reporting, consumer journey analytics, etc) as well as trafficking the creative. Each brand/agency/advertiser will have their own spin this.
Placement or Group | Brand | SubBrand | Geo-Targeting | Device | Format | Environment | Ad Type | Click Destination | Placement Name Free Field (no underscores & max 21 char) | Banner: Creative Size Video: Video Length (secs) Group: Must = PKG | IO Rate Type | Server | Targeting Type | Delivery | Tactic | Ad Engagment Type
-- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | --
Placement | Acme Tools | Tool1 | National (U.S.) | Desktop delivery only | Video | Web | Pre-Roll - User-Initiated | Click-out to brand site | freeform | 30 | CPM | 4th Party Ad Served | BT - 1st, 2nd 3rd party data | ROE (Run-of-exchange) | Lifestyle | Standard Video with Click-Through
Placement | Acme Tools | Tool2 | National (U.S.) | Desktop delivery only | Banner | Facebook | Lead Ad | Click-in to media publisher site | freeform | 300x250 | CPC | Site-Served | Contextual Keywords | ROS (Run-of-site) | Brand Site Retargeting | N/A
| | | | | | | | | | | | | | | |
This leads to the below truncated version that is generated and then used in platforms, since most have character limits.
TOOL1_NTL_DSKT_XWEBX_PREUI_FREEFORM_30_CPMR_4PAS_BTD_RUNEX_LFESTY_CLBRN_STANV
--
TOOL2_NTL_DSKT_FBOOK_LEADD_FREEFORM_300X250_CPCR_STSV_KWT_RUNST_BRDRTG_CLPUB
In the October meeting, media naming conventions were discussed. These are just examples of placement names that would go into a media buy as well as creative name examples. The parameters/values in the naming conventions are used for analytics (media performance reporting, consumer journey analytics, etc) as well as trafficking the creative. Each brand/agency/advertiser will have their own spin this.
<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns="http://www.w3.org/TR/REC-html40">
Placement or Group | Brand | SubBrand | Geo-Targeting | Device | Format | Environment | Ad Type | Click Destination | Placement Name Free Field (no underscores & max 21 char) | Banner: Creative Size Video: Video Length (secs) Group: Must = PKG | IO Rate Type | Server | Targeting Type | Delivery | Tactic | Ad Engagment Type -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- Placement | Acme Tools | Tool1 | National (U.S.) | Desktop delivery only | Video | Web | Pre-Roll - User-Initiated | Click-out to brand site | freeform | 30 | CPM | 4th Party Ad Served | BT - 1st, 2nd 3rd party data | ROE (Run-of-exchange) | Lifestyle | Standard Video with Click-Through Placement | Acme Tools | Tool2 | National (U.S.) | Desktop delivery only | Banner | Facebook | Lead Ad | Click-in to media publisher site | freeform | 300x250 | CPC | Site-Served | Contextual Keywords | ROS (Run-of-site) | Brand Site Retargeting | N/A | | | | | | | | | | | | | | | | This leads to the below truncated version that is generated and then used in platforms, since most have character limits. TOOL1_NTL_DSKT_XWEBX_PREUI_FREEFORM_30_CPMR_4PAS_BTD_RUNEX_LFESTY_CLBRN_STANV -- TOOL2_NTL_DSKT_FBOOK_LEADD_FREEFORM_300X250_CPCR_STSV_KWT_RUNST_BRDRTG_CLPUB