Google/Doubleclick Ads is grouping really different products all together

[gilbertococchi]

The third-party-web project is amazing.

I only wish that the "Google/Doubleclick Ads" category would be split in more narrow products as it currently groups really different products (Buy and Sell Side Ads) that are developed by different Eng teams and used in different Contexts.

Would there be any openness to rethink this categorization perhaps in the future?

[patrickhulce]

Thanks @gilbertococchi !

I only wish that the "Google/Doubleclick Ads" category would be split in more narrow products as it currently groups really different products (Buy and Sell Side Ads) that are developed by different Eng teams and used in different Contexts. Would there be any openness to rethink this categorization perhaps in the future?

Sure. Are these differentiable by domain and is there a canonical reference we can rely on as to which they belong (or you're willing to contribute one)?

I'm primarily limited in my knowledge as to confidently say which is which :)

[gilbertococchi]

Hi @patrickhulce, thanks fro your answer.

I believe the most important ones in the context of JS Blocking Time represent the JS Libraries from GPT and AdSense respecitvely.

I believe it would be useful to differentiate them in order to provide a better idea of their impact to Developers.

I think that the current category is mixing both Sell Side and Buy Side Ad Products from Google that have really different use cases.

See here https://lookerstudio.google.com/c/u/0/reporting/55bc8fad-44c2-4280-aa0b-5f3f0cd3d2be/page/M6ZPC?params=%7B%22df44%22:%22include%25EE%2580%25800%25EE%2580%2580IN%25EE%2580%2580Google%2520AdSense%25EE%2580%2580Google%2520Ads%2520Conversion%2520Tracking%25EE%2580%2580Google%2520Publisher%2520Tag%22%7D

It would be beneficial to update them as HTTPArchive does it using wappalyzer repo.

Otherwise I can point you to the main Scripts of GPT and AdSense that can help measure the majority impact of these proudcts.