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⏱💸📊 – Secure the bag in real time
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Define Blockchain marketing offering #17

Open selimira opened 6 years ago

selimira commented 6 years ago 
Estimate: 8h
Due: 2018-07-04
Feature: Lead Generation 

  Scenario: 

    Given I have a "blockchain project"
     When I view the "marketing services landing" page
      And I fill out a form about my project
     Then I am put in list depending on my project
      And it follows this specification:

  """
  "Älex the Tech Geek" has blockchain project that is going to launch soon
  "Älex the Tech Geek" has blockchain project offering utility token
  "Älex the Tech Geek" has blockchain project offering security token
  "Älex the Tech Geek" has blockchain project with no token
  "James the Business Person" has an idea for a blockchain projec
  """

  Feature: Blockchain marketing services 

  Scenario: Alex can read about the"Business and Marketing Strategy Services" that are offered

    Given I am a "Älex the Tech Geek"
      And my blockchain project is going to launch "soon"
     When I view the "Blockchain Marketing Offering" page
     Then I see section title "Business and Marketing Strategy Services"
      And the section includes "market analysis: external & internal"
      And the section includes "mission & product definition"
      And the section includes "light paper"
      And the section includes "defining target audience: customer personas"

  Scenario: Alex can read about the "Funnel Strategy Services" that are offered

    Given I am a "Älex the Tech Geek"
      And my blockchain project is going to launch "soon"
     When I view the "Blockchain Marketing Offering" page
     Then I see section title "Funnel Strategy Services"  
      And the section includes "traffic sources"
      And the section includes "lead gen forms"
      And the section includes "follow-ups"

  Scenario: Alex can read about the "Assets for Funnel Strategy Services" that are offered

    Given I am a "Älex the Tech Geek"
      And my blockchain project is going to launch "soon"
     When I view the "Blockchain Marketing Offering" page
     Then I see section titles "Assets for Funnel Strategy Services"
      And the section includes "landing page: copy, design & implementation"
      And the section includes "lead magnet"
      And the section includes "autoresponder copy"

  Scenario: Alex can read about the "Marketing Asstes Services" that are offered

    Given I am a "Älex the Tech Geek"
      And my blockchain project is going to launch "soon"
     When I view the "Blockchain Marketing Offering" page
     Then I see section titles "Marketing Asstes Services"
      And the section includes "marketing site"

  Scenario: Alex can read about the "Tech. Services" that are offered

    Given I am a "Älex the Tech Geek"
      And my blockchain project is going to launch "soon"
     When I view the "Blockchain Marketing Offering" page
     Then I see section titles "Tech. Services"
      And the section includes "product development"

NOTES

Offer MIN. 3 month engagement for 2.5k-5k. (per month) for blockchain marketing services:

1. Marketing & business strategy

2. Map out funnel strategy

3. Assets for funnel strategy

4. Marketing materials

5. Technology

Example Target Customer

Alex 'the tech geek'

Company type: startups in the blockchain space

Startup Age: early stage 1.Getting closer to their launch / fund raising event and need to do PR and build up the hype and are focused on image/content

  1. Do not yet have a fully fleshed out go to market/expansion strategy.

Project Token: ideally the project should have a utility token

Startup Team: highly technical team that lacks the business strategy and comms side

Resources: healthily funded

selimira commented 6 years ago

Landing page for blockchain marketing offering