Meta Description. Add Keyword phrase in post title, meta description. Google help to detect the frequent words searched.
Think of what people are looking for in their problem’s solution. Eg; To use long tail Keywords. The very specific words used to search what people looking for. Not too general, too long and too short keywords.
Website’s Optimization. How the website affects user interactivity & experience
Applying SEO to Website
Add Meta Description.
Make the website load faster. Optimize resources; Images