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plone / ploneorg.core

Core policy package of the plone.org site project.
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Neither plone.com or plone.org summarise what plone is #132

Open djay opened 8 years ago

djay commented 8 years ago

Not everyone knows what a CMS is. No one knows what an enterprise CMS is.

Other examples

Something like

Plone.org doesn't have features listed or say anything much about what plone is.

polyester commented 8 years ago

... only that sentence doesn't quite fit into a jumbotron (the blue box), or it means on a mobile you will have to scroll very long before getting to the content.

Perhaps we should have an extra (first) button "What's Plone?" with a link to a longer explanation. Although the idea is to guide people who don't know what a CMS is, or can do for them, more towards plone.com.

djay commented 8 years ago

If I come up with a shorter one will we change it and remove enterprise CMS?

On Tue, 10 May 2016, 3:31 PM polyester notifications@github.com wrote:

... only that sentence doesn't quite fit into a jumbotron (the blue box), or it means on a mobile you will have to scroll very long before getting to the content.

Perhaps we should have an extra (first) button "What's Plone?" with a link to a longer explanation.

— You are receiving this because you authored the thread. Reply to this email directly or view it on GitHub https://github.com/plone/ploneorg.core/issues/132#issuecomment-218092245

polyester commented 8 years ago

I know the marketing people / group are definitely open for good suggestions, but it's hard to find ones that work on various sides of various oceans. There have been discussions on that during PLOG 2015 and Bucharest, with no obvious great replacement found. But suggestions more than welcome.

jensens commented 8 years ago

IIRC at PLOG in the larger group we agreed to the word "Enterprise Level CMS"

davilima6 commented 8 years ago

Currently the "first scroll' focus seems on the community and we may not want to lose that, it's at the same time emotional and the guarantee of maintained software.

We should run polls and tests to understand what's best to emphasize (and how) but I agree with @djay that Plone's security and "bendability" are great starts as selling points.

I tried "Secure software to manage content for either small or very large websites.", see: (this is 1st scroll)

djay commented 8 years ago

We build and maintain Plone … “Plone let’s you securely build sites small to big" <- it’s not the building that secure :(

"Plone makes it easy to build secure websites”. <- doesn’t say its flexible for big and small

"Upgrade your to Plone to build bigger sites” <- says it’s not good for small sites.

“Plone makes it easy to build secure sites/intranets of any size"

gforcada commented 8 years ago

"Any size, any needs AND secure" <- what about this?

jensens commented 8 years ago

"Building a secure web - any size, any needs."

davilima6 commented 8 years ago

Just a note on wording: I think it's important to shift the point of view to the end user and the added value to them. Meaning they may not care as much as whether we're building a secure web (like Mozilla builds an open web) than as knowing their documents are so much safer than in other platforms. Also more structured yet flexible (because adapters) and more moldable/editable (mosaic).

Sharepoint motto is "The new way to work together". No jargon either so I think more users can relate to that, from C-level to managers, editors, regular "Word-users" and sysadmins. Another suggestion, then:

"Secure content management for every size of need" captura-de-tela-2016-05-11-10 21

thet commented 8 years ago

Should read "size or need", no? What about: "Secure content management for any size or need"

However, what about having a slider with multiple messages here?

gforcada commented 8 years ago

Actually I thought he wanted to say "size AND need" :-)

A slider is also a good idea so we give a quick glimpse of what plone does/who is behind.

polyester commented 8 years ago

http://shouldiuseacarousel.com/

davilima6 commented 8 years ago

I had thought as I wrote it but +1 for any variation you think is best. I'd add something about the overall easiness/intuitivity of the editing experience but that can wait for Mosaic - and maybe for a video?

I agree we should avoid a slider/carousel at least at the jumbotron (may work for features, which can be batched). But maybe we can have a video there from time to time?

djay commented 8 years ago

I suspect even "content management" might be too jargony.

As for showing features: Then it ends up overlapping with plone.com. I don't think its really obvious that plone.com is meant for end-users, decision makers, and plone.org is meant for "community". That distinction is blurry anyway as a hobbiest who wants to build a small site for them or a friends business is community or end user? Is there some way to tie the two sites closer togeather so we have one home page saying what plone is, and its features, and then a subpage for those that want help or community or documentation? Seems to me, plone.org and plone.com home page should be pretty much the same. This is even more so since all the link juice goes to plone.org is this is the most likely place you will end up if you search for plone.

djay commented 8 years ago

"Plone: build your secure web presence today" Maybe saying large or small is trying to say too much. sounds like we are over promising. People trust more specific promises. Security, while not important to everyone, is at least one clear differeniator over wordpress and drupal. Easy to use, easy to build, flexible, good for large and small are all more subjective. They would be better said using a more concrete example or less directly. For example, "Plone: what the big guys use when they want a secure web site". or, "The software for building both sites and intranets" or something that demonstrates the flexibility...