Styling tips (How to Style Kaftans for Every Occasion)
Occasion-Based Posts (What to Wear for Weddings)
Ethnic Looks for Festivals
Promote Posts on Social Media
Target Long-Tail Keywords
affordable ethnic wear for women
ethnic wear for middle-aged women
Optimize Product Pages
keywords to each product page
data markup, SEO area should not be empty
Add Internal Links
Engage with Online Communities
Join Facebook Groups and Forums
Use Pinterest for Visual Search
Host a Monthly Giveaway
Google Maps Profile/Just dial profile
Email list
Blog post
Top 10 fashion pain points
Sizing and Fit Issues
Ethnic wear sizes can vary significantly between brands, causing frustration for customers. Many garments may lack standardized size charts, leading to sizing that is either too loose or too tight. Shoulders or hips tightness - comfort
challenging to alter without affecting design elements like embroidery or intricate patterns.
Comfort vs. Aesthetics
Heavy embellishments, stiff fabrics, or non-breathable materials make some ethnic garments uncomfortable for extended wear. Many customers seek comfort without compromising the traditional aesthetics.
Prevent skin infection. What is breathable fabric.
Fabrics like silk, wool, or heavily embroidered items can irritate sensitive skin. Customers increasingly seek hypoallergenic, breathable materials but may struggle to find these in ethnic wear without sacrificing style.
Limited Versatility
Traditional ethnic wear can feel limiting for everyday or semi-formal settings. Customers may look for versatile pieces that are easy to mix and match or style down for a casual look.
High Maintenance and Care
Many ethnic outfits require special care, like dry cleaning or delicate handling due to embroidery, beadwork, or zari detailing. This can be time-consuming and costly for customers, especially if they wish to wear the outfit frequently.
Accessibility of Plus Sizes
A common pain point is the lack of size inclusivity, particularly for plus-sized customers who often find limited options in ethnic wear styles that cater to their body types while still maintaining a flattering look.
How to look slim in photos
Difficulty in Draping or Wearing
Sarees, lehengas, and dupattas can be challenging to drape or carry comfortably, especially for younger or international customers unfamiliar with the intricacies of these traditional garments.
Price vs. Value for Money
Many customers find ethnic wear to be expensive due to intricate handwork and quality fabrics. However, they also expect good quality at reasonable prices, especially for pieces that may only be worn occasionally.
Traditional Yet Modern Dilemmas
Customers often look for outfits that balance tradition with contemporary design. Ethnic wear that is too traditional may feel outdated, while overly modernized styles may lose the essence of cultural authenticity.
Indian Fashion Influencers – Connect with influencers and enthusiasts who love sharing styling tips and discovering new brands.
Ethnic Fashion & Desi Style Community – A group focused on ethnic fashion styles, providing a platform for brand promotion, style inspiration, and outfit discussions.
Fashionista Sisters India – A group for women to discuss fashion, trends, and share outfit inspiration, offering a great audience for Studio33byAvadh.
Dubai Women Entrepreneurs – Connects women entrepreneurs in Dubai, a key target market for the brand.
Desi Women’s Fashion Hub – A group where women share ethnic fashion recommendations and reviews, ideal for gaining feedback and building brand recognition.
2. Forums:
Reddit - r/IndianFashionAdvice – Reddit’s community for Indian fashion, where members share advice and suggestions on ethnic and fusion outfits.
The Purse Forum - The Wardrobe – While largely centered on designer handbags, the wardrobe section frequently hosts discussions about fashion and styling, with active users interested in high-quality attire.
WeddingWire India Forum – WeddingWire’s forum has sections where brides and wedding attendees discuss ethnic wear ideas for weddings, bridal trousseau, and family outfits, offering insights and potential visibility.
Team-BHP Lifestyle & Fashion – Although known for automotive content, Team-BHP has a popular lifestyle section where members discuss fashion, shopping, and style advice, especially useful for reaching a well-traveled and fashion-conscious audience.
Top 20 questions asked in the forums
What are the best fabrics for ethnic wear during the summer and monsoon seasons?
How can I style a traditional saree for a modern look?
Where can I find high-quality, affordable ethnic wear for weddings?
What are some timeless ethnic wear pieces that can be styled for multiple occasions?
Which colors and patterns work best for petite/plus-size women in ethnic wear?
How can I accessorize a simple kurta to make it look festive?
Where can I buy ethnic wear that is comfortable for daily office wear?
What types of ethnic outfits are best for weddings in hot climates?
How can I match my ethnic wear with my partner's attire for a coordinated look?
Are there any brands that specialize in custom sizes for ethnic wear?
What are the latest trends in ethnic wear for wedding guest outfits?
How can I preserve and care for delicate ethnic fabrics like silk and organza?
What are the best dupatta styles to match with plain kurtas?
What’s the difference between Anarkali and A-line suits?
How do I choose the right neckline and silhouette for my body shape?
How do I layer ethnic wear for winter weddings?
What are some ethnic wardrobe essentials every woman should have?
How can I mix and match pieces to create Indo-western fusion looks?
Which ethnic outfits can be comfortably worn for long events?
What are some styling tips to make ethnic wear look slimming?
few types of agencies and affiliate marketing techniques that operate on a commission-based model, typically charging only when a sale is made
Here are a few types of agencies and affiliate marketing techniques that operate on a commission-based model, typically charging only when a sale is made:
1. Affiliate Marketing Platforms
ShareASale and Rakuten Advertising: These platforms connect businesses with affiliates who promote products and earn a commission only after a sale. You can set your commission rate, and they typically charge a fee per sale.
Awin: A popular network that specializes in commission-based partnerships with affiliates who promote brands through blogs, websites, and social media.
2. Influencer and Blogger Affiliates
RewardStyle and ShopStyle Collective: These platforms work with influencers who share affiliate links with their followers, earning a commission only on successful sales.
Affiliate Networks with Micro-Influencers: Look for micro-influencers who often work on commission-based partnerships. Platforms like Impact and Refersion connect brands with influencers who work on a performance basis.
3. Content Affiliates
Media and Content Affiliates: Websites like Buzzfeed and Glamour offer affiliate-driven product recommendations and reviews on a commission basis. They only charge for direct sales from their content.
Coupon and Cashback Sites: Sites like RetailMeNot and Honey drive traffic to online stores via discounts, only charging for completed sales.
4. Commission-Based Marketing Agencies
Some smaller or boutique agencies specialize in commission-based models, especially for new brands. They may use email marketing, SEO, and social media to drive traffic and conversions, charging only when a sale is made.
5. Referral Programs
Customer Referral Programs: Using tools like ReferralCandy or Friendbuy, customers receive a commission or discount when they refer a friend who completes a purchase, incentivizing word-of-mouth marketing at no upfront cost.
Commision based marketing agency
1. Cuelinks
A popular affiliate network in India, Cuelinks connects brands with a wide network of affiliates and influencers. They operate on a cost-per-sale model, meaning you only pay when a sale is made through an affiliate link.
2. VCommission
Known as one of India’s top affiliate networks, VCommission works on a commission-only basis, focusing on cost-per-sale and cost-per-lead campaigns. They have extensive partnerships with both Indian and global publishers to drive conversions.
3. Admitad India
Admitad works with brands on a pay-per-sale or pay-per-action basis. They connect brands with affiliates and influencers across multiple platforms, providing options to grow sales with minimal upfront investment.
4. Optimise India
This agency specializes in performance marketing, offering a commission-based model for affiliate and partner marketing. Optimise India helps brands grow by connecting them with content creators and influencers focused on driving conversions.
5. Payoom
An affiliate network that offers commission-based marketing solutions in India. Payoom focuses on pay-for-performance advertising, allowing brands to only pay when a sale or conversion occurs through an affiliate.
6. Tyroo
Known for its expertise in performance-based digital marketing, Tyroo partners with brands across Asia and India. They focus on cost-per-sale and cost-per-lead models, which means brands pay only for successful outcomes.
7. AdPushup
Based in India, AdPushup offers performance-based affiliate and advertising solutions. They focus on commission-based models where brands only pay for completed sales or conversions.
8. iCubesWire
This agency specializes in affiliate and performance marketing with a commission-based model. iCubesWire works with brands to boost sales through partnerships with influencers and affiliate networks.
9. Mobavenue
A performance marketing network in India that connects brands with affiliates, focusing on cost-per-sale and cost-per-lead structures. They are ideal for brands looking to scale conversions without an upfront fee.
10. Affle India
A well-known player in India’s digital marketing space, Affle India offers pay-for-performance marketing through its network of publishers and affiliates. They focus on mobile and web conversions, only charging based on achieved results.
Also listing on other marketplaces
1. Amazon Fashion (Amazon India)
Amazon is a leading marketplace with a dedicated fashion section, allowing brands and designers to reach a vast audience. Sellers can list their garments through Amazon's Seller Central program, providing access to both domestic and international customers.
2. Flipkart Fashion
Flipkart is a major Indian e-commerce platform that offers a large customer base and multiple seller services. Listing on Flipkart Fashion provides visibility to a broad audience actively looking for fashion products, especially in the Indian market.
3. Myntra
Myntra is one of India’s largest fashion-focused e-commerce platforms. It offers a unique platform for brands to reach a fashion-centric audience. Myntra often partners with brands through exclusive arrangements or wholesale deals, but it’s also possible to list via their seller program.
4. Ajio
Ajio, owned by Reliance, is rapidly growing in India’s online fashion industry. Known for trendy and contemporary styles, Ajio allows sellers to apply through its seller onboarding process to list their garments directly on the platform.
5. Nykaa Fashion
Nykaa Fashion has expanded from beauty to apparel and accessories, and they accept high-quality, curated brands on their platform. They offer both direct listing options and partnership programs for brands that meet their quality standards.
6. Limeroad
Limeroad is a fashion marketplace that focuses on trendy and affordable fashion. It’s known for its social selling aspect, where users create looks and style boards. You can apply to become a seller and list products through their onboarding process.
7. Craftsvilla
Craftsvilla specializes in ethnic wear, making it an excellent choice for brands with Indian or fusion designs. They cater to customers looking for traditional and artisanal products and provide sellers with tools to list their garments.
8. Zivame
Though primarily known for lingerie and intimate wear, Zivame has expanded into other fashion categories. They accept listings from brands that align with their audience, focusing on comfort, style, and quality.
9. Jaypore
Jaypore focuses on traditional and artisanal designs, making it ideal for ethnic and handmade garments. They have a selective onboarding process, generally accepting products that showcase craftsmanship and appeal to niche, design-conscious buyers.
10. ShopClues
ShopClues offers fashion and lifestyle products at affordable prices and is popular in Tier 2 and Tier 3 cities across India. Sellers can apply to list their garments and reach a more budget-conscious, regional audience.
11. Etsy (for India and International)
Known globally for handmade, vintage, and unique products, Etsy is an excellent platform for brands with distinctive designs, particularly those that focus on artisanal or handmade garments. It’s widely used by brands looking to reach both Indian and global markets.
12. Paytm Mall
Paytm Mall provides a vast customer base with easy payment options for Indian shoppers. Sellers can list their garments on Paytm Mall, benefiting from its wide reach and integration with the Paytm wallet ecosystem.
13. Voonik
Voonik is a style-focused marketplace with a large range of women’s fashion, catering to affordable yet trendy styles. It’s a good platform for brands targeting budget-friendly fashion.
14. Fynd
Fynd integrates with multiple brands and helps them sell directly to consumers. They offer brands quick access to the market, with options to manage inventory and provide quick delivery through local stores.
15. Meesho
Meesho has become popular as a platform for budget-friendly fashion, with a social selling model that encourages small business owners to list products and promote them via social networks. It’s a good option for reaching customers across various regions.
Overview - how to
Engage with Online Communities
Google Maps Profile/Just dial profile
Email list
Blog post
Top 10 fashion pain points
Prevent skin infection. What is breathable fabric.
Fabrics like silk, wool, or heavily embroidered items can irritate sensitive skin. Customers increasingly seek hypoallergenic, breathable materials but may struggle to find these in ethnic wear without sacrificing style.
Limited Versatility Traditional ethnic wear can feel limiting for everyday or semi-formal settings. Customers may look for versatile pieces that are easy to mix and match or style down for a casual look.
High Maintenance and Care
Many ethnic outfits require special care, like dry cleaning or delicate handling due to embroidery, beadwork, or zari detailing. This can be time-consuming and costly for customers, especially if they wish to wear the outfit frequently.
How to look slim in photos
Difficulty in Draping or Wearing Sarees, lehengas, and dupattas can be challenging to drape or carry comfortably, especially for younger or international customers unfamiliar with the intricacies of these traditional garments.
Price vs. Value for Money Many customers find ethnic wear to be expensive due to intricate handwork and quality fabrics. However, they also expect good quality at reasonable prices, especially for pieces that may only be worn occasionally.
Traditional Yet Modern Dilemmas Customers often look for outfits that balance tradition with contemporary design. Ethnic wear that is too traditional may feel outdated, while overly modernized styles may lose the essence of cultural authenticity.
Quora questions
Fashion groups and forums
1. Facebook Groups:
2. Forums:
Top 20 questions asked in the forums
few types of agencies and affiliate marketing techniques that operate on a commission-based model, typically charging only when a sale is made
Here are a few types of agencies and affiliate marketing techniques that operate on a commission-based model, typically charging only when a sale is made:
1. Affiliate Marketing Platforms
2. Influencer and Blogger Affiliates
3. Content Affiliates
4. Commission-Based Marketing Agencies
5. Referral Programs
Commision based marketing agency
1. Cuelinks
2. VCommission
3. Admitad India
4. Optimise India
5. Payoom
6. Tyroo
7. AdPushup
8. iCubesWire
9. Mobavenue
10. Affle India
Also listing on other marketplaces
1. Amazon Fashion (Amazon India)
2. Flipkart Fashion
3. Myntra
4. Ajio
5. Nykaa Fashion
6. Limeroad
7. Craftsvilla
8. Zivame
9. Jaypore
10. ShopClues
11. Etsy (for India and International)
12. Paytm Mall
13. Voonik
14. Fynd
15. Meesho
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