Amazon Ads - successful foundations - webinar - 3rd March 2023

[kurtzace]

Eligibility -

• begin with sponsored products
• need to be professional account
• active / good standing
• ability to ship to country
• valid country
• eligible products

to register

• https://advertising.amazon.in/register

brand registry

featured offer

in place where customer adds to cart or buy now

• must be min of 5 reviews
• min ratings of 3.6
• Title

  brand type Feature color

• needs to have benefits and key features
• bullets to be under 1k chars

good product details

A+ is only for brand registered \

Appendix

1) See our creative acceptance policies for available categories and product requirements : https://advertising.amazon.com/en-us/resources/ad-policy/sponsored-ads-policies#overview 2) Read more about Amazon Brand Registry: https://brandservices.amazon.com/ 3) There are two ways to create an advertising account: a) Go to www.advertising.amazon.com/register and register b) Go to Seller central (https://sellercentral.amazon.in/home) and then use tab “ Advertising” and then got to “campaign manager” 4) Read about Amazon IP Accelerator : https://brandservices.amazon.com/ipaccelerator 5) 11 ways to improve your product detail page https://www.youtube.com/watch?v=l8uVql53cDM

[kurtzace]

customer search query

Sponsored brand ADS hero 3 ASINs USP of brand Call to action

store - tabs - portfolios-

[Amazon Ads](about:) (to All - Entire Audience):

15:13: https://advertising.amazon.com/en-us/resources/ad-policy/sponsored-ads-policies

[Amazon Ads](about:) (to All - Entire Audience):

15:13: https://brandservices.amazon.com/

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negative product - negative keyword