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Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
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Bid response "vastXml" parameter #1658

Closed guillaume-sticky closed 6 years ago

guillaume-sticky commented 6 years ago

Description

Question regarding the new bidder adapter implementation for Prebid 1.0 using video ads (VAST)

Platform details

Prebid 1.0

I'm updating our bidder adapter for freewheel-ssp. As you may know we are playing video ads. I've seen there is a new parameter in the bid response: "vastXml"

seen in the documentation here: http://prebid.org/dev-docs/bidder-adapter-1.html#interpreting-the-response

it says: "XML for VAST document to be cached for later retrieval."

The question is: Is it only used to cache it? and how do we retreive it later?

Thanks for your answers.

dbemiller commented 6 years ago

The adapter's only responsibility is to make sure vastXml (or vastUrl) exists.

Video header bidding was a bit tricky due to adserver limitations... but when publishers retrieve the vast, we expect them to follow this process.

Most of the details are taken care of in by the prebid core code... but check out bidmanager.tryAddVideoBid, the videoCache, and the cust_param we add to the DFP URL if you're interested in the details.

mjacobsonny commented 6 years ago

@guillaume-sticky -- Do you plan on adding support for the "video" media-type?

guillaume-sticky commented 6 years ago

@dbemiller Do I understand it well: If we support the "video" media type, giving the "vastXml" field replaces the "ad" field, as the video.js player will be able to display the video ad by itself?

@mjacobsonny I will definitively make some tests around this mediatype "video" feature to decide what will be our next step.

dbemiller commented 6 years ago

@guillaume-sticky Yes, that's correct