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prebid / Prebid.js

Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
https://docs.prebid.org
Apache License 2.0
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Consortium IDs #2964

Closed brittanyzellman closed 6 years ago

brittanyzellman commented 6 years ago

Type of issue

Feature Request

Description

There should be a way to leverage consortium ids without each adapter needing to do it's own sync. Can this call be done once by Prebid and then passed in the params of the buildRequest object? Although this would add one additional call on page load, this one call could be leveraged by any/all units on the page.

Platform details

Prebid.js version 1.x

chefbenjamin commented 6 years ago

great idea - I second this

mkendall07 commented 6 years ago

sure - but the problem isn't in prebid.js - it's what consortium to use and agreed upon as the "one" for syncing. I'm happy to support a consensus on this if anyone has a proposal.

brittanyzellman commented 6 years ago

Would it be feasible for Prebid to support all three?

mkendall07 commented 6 years ago

Sorry which 3 are you speaking of?

brittanyzellman commented 6 years ago

IAB, App Nexus, and The Trade Desk. Sorry, should've specified. This could also be modular, in the sense that a publisher would get to pick which id to pass in the bid.

ezberry commented 6 years ago

This makes the most sense to me if it's done the same way that bidders themselves are, so publishers can setup which ones to use and different ID consortia could build adapters. Then the actual implementation wouldn't depend on any particular choice of who to support.

mike-chowla commented 6 years ago

I'm getting a lot questions about consortium ids. Making support modular with adapters for fetching ideas is a good approach since publishers will want to pick which ones to use and it fits Prebid.org's values of being neutral and open.

Full support would be having a round of one or more id fetches before the auctions starts with the ids made available to all bidders.

mkendall07 commented 6 years ago

@mike-chowla @brittanyzellman @ezberry Can you please take a look at the proposal here and comment if there are any concerns about this approach? https://github.com/prebid/Prebid.js/issues/3046

bretg commented 6 years ago

@mike-chowla, @brittanyzellman , @ezberry - may we close this one with reference to the more detailed outline at #3046?

More importantly, have any development resources to make this happen?

brittanyzellman commented 6 years ago

@bretg -- Yes, issue #3046 looks like a great start, feel free to close this. Happy to help if you need extra hands.

mkendall07 commented 6 years ago

We'd also like help! Feel free to comment on the other thread or start development if you'd like :) just let us know what you'd be interested in contributing. Thanks!