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prebid / Prebid.js

Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
https://docs.prebid.org
Apache License 2.0
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(question) what's the dependance of Prebid.js on GPT? #3406

Closed piotr-yuxuan closed 5 years ago

piotr-yuxuan commented 5 years ago

(this is a question)

I'm quite puzzled by Prebid.js reliance on GPT.

The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages. — https://developers.google.com/doubleclick-gpt/

In my humble opinion Prebid is able to dynamically build ad requests on its own. In Getting Started example ad units are defined in the page, requests are built by each adapters and so on.

What's the reason of Prebid.js dependency on GPT?

Thanks a lot in advance for your replies.

Piotr

manigandham commented 5 years ago

Prebid doesn't rely on GPT.

Prebid / header bidding is about having a unified auction across multiple demand partners in addition to your own direct campaigns in your adserver. Prebid runs the auction and then sends the resulting info to your adserver which then picks the winning ad based on rules you setup.

Doubleclick is just the most common adserver used by everyone so that's why it's in the examples, but you can use any adserver or custom code you want.

stale[bot] commented 5 years ago

This issue has been automatically marked as stale because it has not had recent activity. It will be closed if no further activity occurs. Thank you for your contributions.