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Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
https://docs.prebid.org
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uspConsent value #6156

Closed soman closed 3 years ago

soman commented 3 years ago

Type of issue

question

Description

I'm getting uspConsent value like 1NNN/1YNN/1NYN etc. I would like to know meaning of the following:

  1. 1NNN
  2. 1NYN
  3. 1YNN
  4. 1YYY

Also which is correct for uspConsent.

Thanks

wqi1972 commented 3 years ago

Please check: https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md

bretg commented 3 years ago

Thanks for answering the question @wqi1972.

@soman - probably the most important field of the USP string from a header-bidding perspective is the 3rd one "Opt-Out Sale". However, Prebid cannot recommend what behaviors each publisher should take when a CA-user opts out.

The Prebid infrastructure simply obtains the USP values and passes them through the ecosystem for bidders to utilize.