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prebid / Prebid.js

Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
https://docs.prebid.org
Apache License 2.0
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Question: How many header bidders should I have? #897

Closed headerbidding closed 7 years ago

headerbidding commented 7 years ago

I currently have 6 active header bidders.

Does adding more header bidding partners increase latency, even when a specific timeout is set?

ialex commented 7 years ago

There is an analysis here from the Prebid team, every pub is different so make some tests and gather the data to decide what works for you

http://prebid.org/blog/how-many-bidders-for-header-bidding

tedrand commented 7 years ago

Yeah from what I know it really depends on your set-up, but if a simple Prebid script is your only Ad code then you could probably go up to 8-10.

ialex commented 7 years ago

I have seen pubs implementing 8-10 bidders without problems. but i try to minimize the numbers of bids per ad unit no more than 10 since some give you a tag for each size.

mkendall07 commented 7 years ago

42... j/k.

Does adding more header bidding partners increase latency, even when a specific timeout is set?

Yes it does increase latency. What @ialex said is the best - a/b test and see what works for your site / performance combination.

We need a FAQ section on prebid.org... this would be a great starter question. Looks like we have it already: https://github.com/prebid/prebid.github.io/issues/150