Open BaiShuoyang opened 1 year ago
@bretg can you please check with the Prebid Server team if the bidders can already pass the SKOverlay related fields if they would build it in the adapters? Would we need to update a documentation for it?
Adapters can supply arbitrary response extensions for $.seatbid.bid.ext with the exception of origbidcpm, origbidcur, and prebid which may be overwritten by Prebid Server Core. They can supply these fields in the BidderResponse.Bids[i].Bid.Ext
Steps for implementation:
Useful links: https://developer.apple.com/documentation/storekit/skoverlay https://developer.digitalturbine.com/hc/en-us/articles/11846217613085-Auto-Store https://support.vungle.com/hc/en-us/articles/360056673092-The-Liftoff-Monetize-Conversion-Experience#app-store-0-3
Thoughts on integration: https://docs.google.com/document/d/1zsqqrI_tuEsl9pxUzoeBe-a6WRTcuSyd3DVNOIG0bIw/edit?usp=sharing
Related to #997
Is your feature request related to a problem? Please describe. In-app publishers have seen performance increases when this SKOverlay is available as it shows a more interactive module during rendering. To marketers and DSPs, presenting this overlay automatically registers a preferred attribution signal (fidelity 1) to Apple for determining a winner of a download. DSPs are more likely to rewarded by running SKOverlay campaigns, hence more budget for publishers.
Describe the solution you'd like
Reference