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prebid / prebid-server

Open-source solution for running real-time advertising auctions in the cloud.
https://prebid.org/product-suite/prebid-server/
Apache License 2.0
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ORTB Blocking: Support defining bcat taxonomy #4040

Open bretg opened 2 weeks ago

bretg commented 2 weeks ago

It's been requested that the PBS ORTB blocking module support defining cattax.

This is easy enough on the signalling side, but the enforcement will need community input.

  1. add a blocked-adv-cat-tax directive, which maps to ORTB $.cattax. This should be supported on overrides as well.
  2. When enforcing, verify that the bid response cattax matches the publisher-defined blocked-adv-cat-tax. Default value of blocked-adv-cat-tax is 1. If the response cattax doesn't match, reject the bid response.
  3. No changes in seatnonbid, metrics, or logging.
bretg commented 2 weeks ago

Discussed in committee. We're going to defer any changes here until the cattax-related discussions in the IAB TechLab are resolved.