Read "Privacy-focused analytics." My thought was "Maybe it's like Poverty-Focused Development Assistance which gives aid to reduce poverty." I wasn't sure how Privalitics would solve privacy isues with analytics.
Read "Clear and affordable analytics for your website, respecting the privacy of your users."
Me: "No no no. It's web analytics that respect users' privacy."
Scroll down to the screenshot.
Me: "It's like Duckduckgo for analytics."
Scroll down to the pricing.
Me: "Why should I use this instead of Google analytics? What's the benefit?"
In case of Duckduckgo, they try to protect (or not violate) their users' privacy. On the other hand, Privalytics offer Google analytics-like services without violating the privacy of the users of their users. The end users won't know if they're being tracked by web analytics, unless it's boldly stated, like Duckduckgo does. But is it necessary?
Maybe it's not for all websites. A statement like "If you're A, this is why you should use Y instead of Z" would help to convince your potential users.
Based on these comments