Somewhat related to https://github.com/probot/probot/issues/15, and a behavior @jekyllbot does that really helps, is to automatically create a new release, based on the contents of the CHANGELOG, whenever a new tag (maybe matching a vN.N.N format) is pushed. You can see an example of it Jekylls Sitemap
Via @benbalter in https://github.com/probot/probot/issues/16: