NASCAR-Jeff Wohlschlaeger Content Creation

[jaahmuhl]

User Story / Problem / Details We want to produce content based from our interviews that is impactful to students and makes the professionals who do our interviews excited to share it. We will be sharing the content in different forms across different channels and as a result need to develop content that is customized to each platform. To do so we need to create at least 2 short posts for TikTok & Instagram (includes a caption, hashtags, timestamp of the content and how the content creator will make the content), a medium post (4-6 minutes) for LinkedIn (includes caption and hashtags) or an article (created on Medium and has hashtags/a caption), and a podcast (the whole interview that is timestamped and cut where appropriate that has a caption, a timestamp for the interview and an intro). In addition, the content editor must timestamp each question and answer along with providing tags that help filter the interview to particular topics.

Technical Definition of Done All three types of content are created and approved by Bryan as well as the timestamps for each question/answer are added as a Google Sheet to the folder

Definition of Ready Brett has approved each of the content pieces

Process

• [x] Short Content (2 Instagram & TikTok posts with the captions, content layout/idea, and hashtags
• [x] Medium: 5-8 mins Linked In Video or Medium article. Each piece of content will have the caption and hashtags.
• [x] Long: A podcast with the timestamps for where the editor needs to cut the interview. It must also include the caption, hashtags and introduction in the How I Built This Podcast format
• [ ] Interview Timestamp: Using a Google Sheet that is uploaded into each interview folder that shows the timestamp of each interview question and answer as well as an analysis from the content editor about whether the question/answer had a good point.

[zeibertd]

Short: "There are..." - "standpoint." 3:02 - 3:43 have typical tiktok edits, photos flying on the screen of whatever he's talking about in the 5 second span; photo of bulls diehard fans, of timeout antics, of young kids, of the NBA commissioner. Caption: What I learned working for the Bulls - Jeff Wohlschlaeger #executiveinterview #bulls #chicago #nascar #marketing #ProMazo #NBA #sportsmarketing

"We had the..." - "leadership" 4:11 - 6:33 - This may be too short for a LinkedIn post, but I really feel like this clip is gold, it starts with an interesting hook, showcases his approach, and wraps up nicely

Short: "If there" - "need to do" 7:28 - 8:10. background music that feels gritty, text flying up to screen as he speaks. Caption: Taking a chance working for the Bulls - Jeff Wohlschaeger #NBA #Bulls #Risk #Hustle #ExecutiveInterviews #ProMazo #Opportunity

[zeibertd]

Medium: "So you" - "that's okay" 30:38 - 39:23 Caption: How to build a network of mentors - Jeff Wohlschlaeger

networking #executiveinterview #Bulls #Nascar #careerdevelopment #promotion #mentor #advice

[zeibertd]

Hook: "It was..." - "difficult job" 10:04 - 10:37 Speaker Intro: Today we sat down with Jeff Wohlschlaeger, head of sales for NASCAR. Jeff was born and raised in Chicago, and cut his teeth working in the Bulls front office, starting out as an intern and finishing as the senior director of game presentation.

Macro theme: From our earliest years we're told we want to make a good first impression; wear a nice outfit o, give a firm handshake, smile, do anything you can to start out on the right foot. And its not hard to see why we're told this, after all, you only get one chance to make a first impression. This can be especially daunting for students in internship positions. Internships have become de facto mandatory for aspiring professionals, and the short nature of a summer internship has many students feeling like they're always working to make a good, lasting, impression. Maybe you're in a class of a dozen interns and feel like you're not standing out, or maybe you're the only intern in the office and you feel like all eyes are on you, either way you know your chances of getting a full-time job rely on impressing those around you.

So how can you nail that first impression? Well, we return to Jeff Wohlschlaeger, who not only did just that, but made a career in designing customer's experiences and impressions. In his 19 years with the Bulls he learned what it takes to create an experience that sticks with fans, and appeals to everyone from kids at their first game to longtime season ticket holders. He took a risk taking the internship, and made sure to maximize the opportunities that came with it. Most importantly, he was able to build a system of mentors around him who gave him guidance and direction for decades to come. Here to tell you just how he did it is Jeff Wolhschlaeger.

Caption: NASCAR Chief Sales Officer sits down to discuss his journey in sales and customer experiences. He discusses what he learned with the Chicago Bulls, and how he turned a summer internship into a 19 year career.

Hashtags: #ProMazo #ExecutiveInterview #Sales #Marketing #Internship #Mentor #Network #Risk #NASCAR #NBA #Bulls