Branding

[olendorf]

• [ ] Elevator speech for the services model
  • [ ] Each of us write 2-3 sentences that describe the services , ideally tied to strategic plan
  • [ ] Think of 3 words
• [ ] Title (Name) for service model
• [ ] Same or similar for services within model
• [ ] Have a conversation with marketing

[olendorf]

Example: Data Learning Center

Elevator Speech

The Data Learning Center’s mission is to inspire intellectual discovery by providing services to help users transform data into information.

Title

The Data Learning Center

Three words

discover, explore, inspire