[ ] "science doesn't have a firm grasp on the effects of long term domestic formaldehyde exposure"
[x] finalize script
[x] identify needed footage
[x] identify needed footage
[ ] smellosaur neck cardboad
[x] collect needed footage
[x] final rough cut
[ ] final cut
[x] start with "When you think of air pollution, you probably think..."
[x] cut break with the breath sound
[ ] slow the narration down by 1/4
[x] "98% of new homes... irritation" should also include more. On its own it seems suspect it is so alarmingly high. saying "mild to severe irritation" or adding "we don't fully understand the effects of long-term exposure." and then maybe "WWB is a project to learn more about formaldehyde in indoor air, learn about some of the long term effects, and make improvements." just dropping the stat seems a bit troublesome. (We'll include more from the KS page)
[x] mention that we didn't originate this idea and make at least one reference in the video to the published literature. -- Would a ref to the NASA study be good?
[ ] crisper pen and ink maybe with brush-based color highlights
[ ] more real people (portland photoshoots)
[ ] like the couch drawing
[ ] new picture of the exposure chamber (nick)
[ ] more of an inviting tone
[ ] music more crescendo
[x] indoor air pollutants are generally higher than outdoor
[ ] formaldehyde explanation: "It is used as a setting agent, binding together particle board walls, hardboard cabinetry, laminate flooring and furniture"
[x] no US regulation on F
[x] "Help us change what environmental justice can look like, as we pull formaldehyde from the shadows of all of our homes into the spotlight--identifying its concentration with our test kit, aggregating data, peer-learning and organizing on our web platform and potentially mitigating exposure in the short term with the phytoremediation kit"