reuse the fist paragraph from the venue page. eg. 'PyCon Canada 2017 is being held at Université du Québec à Montréal from 18-21 November 2017 in Montréal, Québec, Canada. The event is organized in collaboration with the UQAM's Department of Computer Science.'
I agree we should beef up this section. I don't think that a picture would fit there but we need to come up with text there. Maybe mention that the conference is 18-19 and sprints are on 20-21.
https://github.com/pyconca/2017-web/blob/151c9731c0df767ba06f77321403ad1820a47100/pyconca2017/templates/pages/home.html#L52