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pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Enhance MMM intro material #1017

Closed juanitorduz closed 2 weeks ago

juanitorduz commented 2 weeks ago

Enhance MMM intro in docs.

Port of the old PR.

📚 Documentation preview 📚: https://pymc-marketing--1017.org.readthedocs.build/en/1017/