Add Covariates to `GammaGammaModel`

pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

https://www.pymc-marketing.io/

Apache License 2.0

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Open ColtAllen opened 1 month ago

ColtAllen commented 1 month ago

A new research note is available describing how to add covariates to the Gamma-Gamma spend model:

juanitorduz commented 1 month ago

cool!