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pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Explanation for Lift Tests #1071

Open BrianMiner opened 2 hours ago

BrianMiner commented 2 hours ago

I have read the description of the list tests, e.g. here but its not clear to me how adding a distribution like gamma to the likelihood is able to calibrate the saturation curves. Is there any descriptions of example how this works?

wd60622 commented 2 hours ago

Will respond tomorrow