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pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Date period for budget allocation #1075

Open apoorvabc opened 1 month ago

apoorvabc commented 1 month ago

Is there a way I can mention the date period for the budget allocation in the future instead of the number of days??

apoorvabc commented 1 month ago

Any ETA on this please?

cetagostini commented 1 month ago

Hello @apoorvabc

Currently our base models do not consider time in their equation. Therefore, optimization occurs on average, optimizing for February is the same as for March, changing only depending on the number of time units (days, weeks, months). Meaning, optimizing for 15 days is not the same as optimizing for 45 days. But if those 45 days (weeks, months) occur in January or June, there is no difference, at least that is the current state of assumptions.

We are planning integrating Time Varying Media Effects into the optimization, but this will be in the future, and as a consequence the period in which it is optimized will be relevant. We do not yet have an ETA for this.

I hope this helps!