pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Add Bass Diffusion Model #1126

Open wd60622 opened 3 weeks ago

wd60622 commented 3 weeks ago

Add implementation of Bass diffusion model

Functionality would include:

Some items I am concerned about:

Some steps to explore after the initial implementation:

drbenvincent commented 3 weeks ago

Because there are a variety of models which try to achieve roughly the same thing, if this is going in a new module, then perhaps it's name can be related to "product lifecycle" modelling/analysis?