pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Publish paper about this package in JOSS #30

Open drbenvincent opened 2 years ago

drbenvincent commented 2 years ago

It would be good to maximise the benefits of writing this. So we could put together a paper at JOSS https://joss.theoj.org/

larryshamalama commented 1 year ago

Is this still of interest? If so, I can definitely help from the CLV side of things. I am also not sure on how we should tailor the writing towards JOSS.

drbenvincent commented 1 year ago

Some folk are putting a paper together I believe. Not sure where they are targeting it at.