Please can you add Hierarchical model for MMM

pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

https://www.pymc-marketing.io/

Apache License 2.0

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Please can you add Hierarchical model for MMM #334

Open kurvaraviteja355 opened 1 year ago

ricardoV94 commented 1 year ago

@kurvaraviteja355 can you expand a bit on your request? We have an issue for adding hierarchical structure on advertisement channels https://github.com/pymc-labs/pymc-marketing/issues/88

Is that what you have in mind?

kurvaraviteja355 commented 1 year ago

Yes, I'm referring to the same thing. For example, I have a dataset with various nations and multiple channels (some of which are hierarchical), and I need to determine the contribution of each channel and ROAS in each country. As an example, instead of one model for the country, develop a single hierarchical model. This also aids in learning from similar countries if any of the countries lacked sufficient data points.