Causality notebooks & Structural PyMC-Marketing equations

pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

https://www.pymc-marketing.io/

Apache License 2.0

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Open cetagostini opened 3 weeks ago

cetagostini commented 3 weeks ago

Create a notebook where we show the possible DAGs & relationships able to recover with the different PyMC-Marketing models.

wd60622 commented 3 weeks ago

Would this include upper funnel, lower funnel media examples?

cetagostini commented 3 weeks ago

Yes, I'm thinking about it ✌🏻