Open AlfredoJF opened 1 month ago
Hey @AlfredoJF
This is actually a very good idea, I'll added to the plans. Meantime, I'll be very happy if you can open a PR and move forward this implementation!
Let me know if, you would like to. I can give you a hand 🤚
Hey @cetagostini
Yeah sounds good, I'll try to get it done this week.
What do you think, should this replace the initial_guess
array or have it as an option in allocate_budget
similar to custom_constraints
logic?
Just wondering the reasoning behind
initial_guess
to be set flat across all channels.https://github.com/pymc-labs/pymc-marketing/blob/9755d3b16f1389bc695a3dac3495a47e1cce0ee9/pymc_marketing/mmm/budget_optimizer.py#L185
Shouldn't be more helpful and informative to the optimizer to start with a historical share?