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pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://www.pymc-marketing.io/
Apache License 2.0
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Case-study for CLV #93

Closed ricardoV94 closed 1 year ago

ricardoV94 commented 1 year ago

In case https://github.com/pymc-labs/pymmmc/issues/64 does not pan out, we should write-up a case study involving the CLV API to advertise the package

ricardoV94 commented 1 year ago

In the meeting, we agreed to just remake the Lifetimes quickstart, emphasizing now we have a posterior distribution of expectations instead of point estimates: https://lifetimes.readthedocs.io/en/latest/Quickstart.html