Correctly promote columns to lists

[sjperkins]

• [x] Tests added / passed

  $ py.test -v -s xarrayms/tests

  If the pep8 tests fail, the quickest way to correct this is to run autopep8 and then flake8 and pycodestyle to fix the remaining issues.

  $ pip install -U autopep8 flake8 pycodestyle
  $ autopep8 -r -i xarrayms
  $ flake8 xarrayms
  $ pycodestyle xarrayms

• [x] Fully documented, including HISTORY.rst for all changes and one of the docs/*-api.rst files for new API

  To build the docs locally:

  pip install -r requirements.readthedocs.txt
  cd docs
  READTHEDOCS=True make html

[sjperkins]

Fixes #38