UpSell | CrossSell

[raunak-r]

Blogs To Read

• Technical article on ALS, KNN, recommendation matrix to predict and recommened Sales https://blog.gojekengineering.com/how-we-built-a-matchmaking-algorithm-to-cross-sell-products-a8179f042e3d
• Hyatt, McD, Amazon and the start to apply tech with sales. https://insights.principa.co.za/you-want-fries-with-that-using-machine-learning-to-cross-sell-and-up-sell
• Non-ML techniques to increase Sales. - https://www.vendhq.com/blog/cross-sell-upsell-retail/

[raunak-r]

Retail | KPIs to Track and Viz Graphs

• Dashboards to show on KPI's, on highest grossing product, category, region, graphs over time etc. https://www.tableau.com/10-dashboards-every-retailer-should-use
• important KPIs (Performance Indicators in Retail Space) https://www.tableau.com/learn/articles/retail-industry-metrics-kpis

[raunak-r]

Applied ML

Notebooks

• Customer Segmentation Applying k-means on a customer dataset to segregate them on the axes of spending vs income. https://www.kaggle.com/raunakritesh/kmeans-clustering-in-customer-segmentation

Blogs

• A bit on Modeling, Clustering, DeepLearning and other approaches. https://www.ibm.com/blogs/nordic-msp/six-ways-use-data-science-drive-cross-sell-upsell-activity/
• Applying ML in simple words, on customer profiling, market-basket, strategies to sell etc. https://www.netguru.com/blog/machine-learning-sales-cross-sell-upsell-campaigns
• Python Walkthrough on Upsell/crossSell RFM, Cohort Analysis, Segmentation, K-Mean Clustering - https://towardsdatascience.com/customer-segmentation-in-online-retail-1fc707a6f9e6

[raunak-r]

Repercussions

• How to not spook people https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?sh=3365b7736668