Open allancto opened 6 years ago
@allancto I see you slapped on the label of Community Building, rather than marketing. Maybe this is not the right place to ask, but where does Marketing
stop, and Community Building
start?
The stated goal is "Create awareness of RChain around the world", which sounds a lot like marketing to me, much more so than community building.
If we're going to have to vote a $8000 budget this month, I would also suggest that we need to articulate better SMART objectives, at least for what's delivered within that $8000 scope. Since many people involved in this work are senior community members and label guides themselves, we really should set a good example here for others to look at. Now that's not really the case.
As it stands now, I find it hard to understand why a $8000 budget would be justified. Major issues I worry about:
Sharecropping. It currently sits on a ghost.io domain, so all links and all SEO link juice will go to Ghost rather than to us. That's bad.
The Ghost platform. We spoke about Ghost in https://github.com/rchain/bounties/issues/539#issuecomment-389734269, and at least one person who I'd trust to make a judgement on it (@dckc) seems not convinced it is a good choice. What changed? Should we update #539 to at least capture the insights?
No (visible) marketing strategy. A stated goal is to "Draw a large readership", but the sub-bullets below it suggest a massive oversimplified understanding of how marketing a content site like this works. Much more work is going to be needed to make this succeed. We would be wise to focus on this early, if we want to drive any traffic at all.
Alpha stage. I don't know exactly what you mean with "Alpha". Could you elaborate what that would mean? Most significantly: would the blog be actually live?
Content. What's a blog without blog posts. As it stands, there's only 1 post. This might go back to clear SMART objectives for the August scope, but I'd hope we get more than 1 post for $8000!
I believe medium.com ticks all the above. If it doesn't there's blogger & wordpress therefore I'm not sure why there's a need to reinvent the wheel. I would also like to see better metrics e.g. how many "Total number of views" will mark this as a success? This metric can be easily manipulated and should be replaced with "# of unique visitors". "Number of articles" is a bad metric too, it promotes quantity over quality. Same goes for number of comments. "Perception of quality by contributing members" is subjective.
Please who does the edits around the post on the unofficial worldwide community blog?
Hi @Victor! Thanks for your question,can I help? You can reach me on discord @owans.
This looks like an amazing start!
Like blockchain info needs to be simplified and shared so the world at large can easily digest and pick up.
Hi @owans, you've got the wrong @victor. Please check your mentions carefully. thanks
Oops! My bad
@allancto...i'm interested,,can i help?
@pmoorman writes:
where does Marketing stop, and Community Building start?
I see @PatrickM727 listed among guides for Community Building; somebody help me find where he agreed to this? Or change the label description to say "nominated"?
I'm also formalizing @pmoorman 's "need to articulate better SMART objectives" feedback to get this off the overdue list.
p.s. adding this to the agenda for this Friday #925.
@allancto Just tried the link and am getting a 404 error.
Sorry the host was changed to https://unofficialblog.rchain.world @sypha999
Hi all, let me provide responses to comments. This is a significant project and we’ve tried to provide significant detail in the voting guide, linked to below.
To address @ddayan’s questions, yes, if there is only one article, that's a FAIL. Yes, if we don't get 10x the number of RChain related articles into the RUB compared to Medium, that's a FAIL. Yes, the requested budget numbers are real, my focus is on attracting real, professional talent into our Contributor system and being able to produce high quality projects for our Cooperative. Yes, a wide variety of metrics are suggested: simple metrics don't measure quality and quality metrics are subjective. For August we have crude metrics and details of our work, going forward we hope to develop additional metrics and both quantitative and subjective. For now I encourage you to look and judge for yourself the quality of the site, the quality of the articles, and its potential for the future.
To address @pmoorman’s questions, first, about labels, for me Community Building is initiated by members in the community, Marketing is initiated by RChain. The boundary is certainly subjective and not sharp, but community members have a sense of being marketed to and a sense of expressing their own views. When I file an issue like “8 Concurrent Workgroups” I feel I’m building community, not marketing, though I understand that both terms have different connotations to different people.
About why ghost isn’t “sharecropping” and SEO labels, here’s a summary of why we chose ghost over medium. About no visible marketing strategy, yes you are correct and @AyAyRon_P is addressing that. About alpha stage, we’re past that and in beta. About “What’s a blog without posts” yes, you’re absolutely correct, there is no blog without posts, that’s where we’re at, that’s the heart of the matter.
@dckc the team understands your concern over SMART_OBJECTIVES and we think we’ve addressed that in the DVG with detail what we actually did and accomplished this pay period.
I promised to publish the dynamic voting guide we’ve been keeping, explaining our work and detailing our progress. Please review it as you vote. We have worked diligently and hard. We believe we’ve what we’ve created will prove to be of significant value to our Cooperative. Thanks in advance for your patience and your support. -@allancto
RChain Unofficial Worldwide Community Blog Dynamic Voting Guide
This is incredible!
I have access to vloggers and youtubers!
They can create videos and I can have them transcribed into articles
I vote for this blog to be a hybrid of video and written content, even podcasts will do!
On Wed, Sep 5, 2018 at 4:23 PM allancto notifications@github.com wrote:
Hi all, let me provide responses to comments. This is a significant project and we’ve tried to provide significant detail in the voting guide, linked to below.
To address @ddayan https://github.com/ddayan’s questions, yes, if there is only one article, that's a FAIL. Yes, if we don't get 10x the number of RChain related articles into the RUB compared to Medium, that's a FAIL. Yes, the requested budget numbers are real, my focus is on attracting real, professional talent into our Contributor system and being able to produce high quality projects for our Cooperative. Yes, a wide variety of metrics are suggested: simple metrics don't measure quality and quality metrics are subjective. For August we have crude metrics and details of our work, going forward we hope to develop additional metrics and both quantitative and subjective. For now I encourage you to look and judge for yourself the quality of the site, the quality of the articles, and its potential for the future.
To address @pmoorman https://github.com/pmoorman’s questions, first, about labels, for me Community Building is initiated by members in the community, Marketing is initiated by RChain. The boundary is certainly subjective and not sharp, but community members have a sense of being marketed to and a sense of expressing their own views. When I file an issue like “8 Concurrent Workgroups” I feel I’m building community, not marketing, though I understand that both terms have different connotations to different people.
About why ghost isn’t “sharecropping” and SEO labels, here’s a summary of why we chose ghost over medium https://docs.google.com/document/d/1FCP15-YC-qIx0HXLzTssPSmo8IplRZlUBXNcFk2s6Gc/edit. About no visible marketing strategy, yes you are correct and @AyAyRon_P is addressing that. About alpha stage, we’re past that and in beta https://unofficialblog.rchain.world/. About “What’s a blog without posts” yes, you’re absolutely correct, there is no blog without posts, that’s where we’re at, that’s the heart of the matter.
@dckc https://github.com/dckc the team understands your concern over SMART_OBJECTIVES and we think we’ve addressed that in the DVG with detail what we actually did and accomplished this pay period.
I promised to publish the dynamic voting guide we’ve been keeping, explaining our work and detailing our progress. Please review it as you vote. We have worked diligently and hard. We believe we’ve what we’ve created will prove to be of significant value to our Cooperative. Thanks in advance for your patience and your support. -@allancto https://github.com/allancto
RChain Unofficial Worldwide Community Blog https://unofficialblog.rchain.world/ Dynamic Voting Guide https://docs.google.com/document/d/13aTo_p9jRf5x-cN4Qt8arXOL4Wa2EJ0LWR9A8qTr3Sw/
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@lover33 let me know if you need help transcribing any of these into articles! This is a fantastic content generating idea!
Ok great~
All I need is a budget all the youtubers I work with want ETH or BTC.
I can aim to convert them to Rchain lovers, but they are usually pay Half 1st to get work started...
On Wed, Sep 5, 2018 at 5:25 PM AyAyRon-P notifications@github.com wrote:
@lover33 https://github.com/lover33 let me know if you need help transcribing any of these into articles! This is a fantastic content generating idea!
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I'm also available if anyone needs assistance in editing their articles for the blog. Thanks
why we chose ghost over medium.
Good job collecting performance data. (But next time, be sure to note on this end of the link that the one reason is performance, saving folks the trouble of reading many pages if they stipulate to performance differences.)
p.s. I'm struggling to evaluate the site just now; I get a 404.
Given these numbers, you'll be adjusting your budget for August down by an order of magnitude or two, yes?
Metric | Goal 8/31 | Actual (Aug 23) | updated | Actual (Sep 5) | Goal (Sep 5) |
---|---|---|---|---|---|
Views | 200 | 0 | Aug 23, 2018 | (?) | 2000 |
Articles | 10 | 1 | Aug 23, 2018 | 5 | 30 |
Also, as to "How will we measure completion? [Articles being published]" just publishing the articles doesn't achieve "awareness of RChain around the world". Please include views in the measure of completion.
In order to align contributions with goals of the RChain cooperative (cf. Bounty Task Guides) let's be sure the RChain Marketing team is aware of this and understands the relationship. @pmoorman you're part of that team or nearby or something? Your Aug 15 comment argues pretty strongly against. @AyAyRon-P seems to be supportive. Have you and @allancto come to some understanding about the relationship? Who are the other bridges? @kitblake ?
Thanks @dckc for raising the concern on that. I just hope we aren't reinventing the wheels here. Need be for alignment with marketing team. I can take up on that.
Yes,
Lets combine this effort with the marketing team.
Like I said, I have youtubers and we can transcribe and make articles.
The marketing team can set the budget for a monthly payout for youtube videos
On Thu, Sep 6, 2018 at 8:11 AM Victor notifications@github.com wrote:
Thanks @dckc https://github.com/dckc for raising the concern on that. I just hope we aren't reinventing the wheels here. Need be for alignment with marketing team. I can take up on that.
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How about syndication? Maybe collect rchain-related from other places? It could be a way for writers to migrate gently, if this blog attracts a large community.
My blog has been syndicated for years in http://planetrdf.com/ (oops; my feed is broken).
I'm behind on tagging some of my articles as rchain; most of the recent capabilities articles relevant.
All. I just finished a long conversation with several members about why I think the recommended budget is appropriate. I appreciate @jimscarver , @David405 and others for waking up in the middle of the night in Berlin and I'd like to report it here. @dckc thanks for your excellent suggestion above and we will definitely pick up the articles from your syndicated blog and from others.
In particular @dckc suggested that because the blog is new and the readership metrics are not indicative yet, I should list some other metrics, so I will. Three metrics are actual time spent at what skill level (what do we need to reward people to enable them to pass up other opportunities), exceptional talent as demonstrated by quality of the blog as it exists today (some people voted without even looking at it), and most important, what will this blog do for you, as contributors to github issues and as members of our Cooperative.
The most obvious one is time spent. For our Cooperative to attract people with varying skill sets the rate at which we need to reward people to compete with other opportunities that compete for their time, is on the order of market rates for their skill set times the number of hours we'd like them to put in. A good graphics designer like @AyAyRon-P will earn a market rate like $65/ hour. A good web site admin like @ICA3DaR5 will earn close to that. Lets take my role: a good project manager in the US will average $63.5. I worked more than 40 hours a week on YOUR behalf to get two projects done, the RUB and improved invoicing system. So for this project I would expec_t a fair reward based on time spent to be 180hrs/month .5 63.5 = $5717. I fully expect someone to step up and write that in a comment and vote for that number, $5717, in place voting guide recommendation of $3700.
@jimscarver had a concern that if projects in our system have budgets of $12400 a month our system will be shut down. My response is that on the contrary, that will be the result if we don't invest significantly in projects that are of significant value to our Cooperative. There is a placeholder article in the blog for your and the Colab team, to which has not yet been contributed to but I'm sure you and the Colab team will contribute to it soon. That article, or series of articles, will allow you to explain what you're doing to a wide group of people, to attract students and teachers to Colab, and to address member questions as to the value of Colab.
@ddayan, I have heard (secondhand!) that you were telling people at RCon3 that this project is a waste. I'm surprised at that, because in February you spent a lot of time complaining to me that resolutions had been passed without you being able to reach the membership, and this project was designed with exactly with you in mind! In your comment above you state that this unofficial blog is redundant. Why didn't you approach the membership through Medium when you had concerns? Instead of withholding your support, I sincerely ask you to begin publishing all of your discussions and proposals NOW in the RUB and promote it to everyone you know so that your views become known. You should be the biggest supporter we have of the RUB.
@pmoorman you have told me that you are concerned with siloing and with translations you don't find useful. It's my view that this unofficial blog will provide opportunities for us to tap into the energy of people in our worldwide community and have people who want to read and understand our materials the opportunity to contribute in ways that bring us together rather than silo, to provide opportunity for original thinking rather than being forced to simply translate. We don't have good examples of that in action yet, but we do have a good dual language article you can look at and an article showing the creativity that our english-french community is able to start to bring.
I've heard questions of whether we should be funding significant projects within bounty issues here. My answer is categorically yes. We have the most advanced, practical budgeting and voting tools of any project on the internet (thanks to @lapin7 , @jimscarver , @dckc, and I plan to elaborate further in the RUB in language everyone can understand).
We have the ability here to make a difference to the usd price at which rhoc trades. We need to show our value by taking on significant projects. We need to provide opportunities for @jasoncruzzy and @philipandri002 and @casanwugo to channel the energy into directions where they can make a difference. We need to attract people like @golovach.ivan to understand seriously what formal verification tools are required for rholang. We need to reward people like @wimm to deliver webapps under deadlines. We need skilled people like @casparlusink to help analyze our voting systems with real mathematics and real economic game theory. We need to be able to attract outstanding contributors and make it possible for them to put their careers on the line for RChain. I cannot and will not ask people I respect, to work with me at RChain, unless you as voters allow me to meet them halfway, to honestly promise that we will reward them appropriately for their time, skills, creativity and dedication.
You, the certified and rated voters within our own Trustmetric system, have an important choice to make. It's my opinion that the bounty system will flourish if we support significant work and treat our contributors as the creators of our value. I've heard nothing but respect, support and encouragement from our board. I hope I'll be able to say the same of our Trustmetric voters.
Thanks. -@allancto
I'm still thinking about how to adjust my budget vote, but perhaps you're interested in my thoughts as they occur to me...
In particular @dckc suggested that because the blog is new and the readership metrics are not indicative yet, I should list some other metrics, so I will. ...
I also asked for a coherent explanation of how these metrics relate to the goal to "Create awareness of RChain around the world" and such.
Three metrics are actual time spent at what skill level
@AyAyRon-P has an established track record as a graphic designer, and we've seen web site development work by @ICA3DaR5 , but I'm not aware of a track records by the other contributors, so I hope they would consider it fair for them to take on more of the risk in these early stages.
And I'm still interested to hear that the Marketing team is aware of this project and doesn't think the time is better spent, for example, helping with blog.rchain.coop. Or perhaps you did already and I missed it; did anybody try to post something with some sort of "unofficial" disclaimer there? I did ask about syndication and I got supportive responses but nothing tangible yet.
a good project manager in the US will average ...
Would this project really consume half a typical project manager for a whole month at this stage? I must be missing something. Are there a bunch of gantt charts and meeting notes that I'm not seeing? I'm project manager for (the technical part of) a 12 site research project, and I'm expected to do it in about 1 to 2 days per week. A significant amount of technical work is included in that time. Oh... plus, we (my supervisor and collaborators and I) spent several months preparing to submit the project proposal and it was several months after that before we received funding. I got paid a salary in the mean time, but the bounty system isn't a salary arrangement. "Being a RAM is much more like being an entrepreneur than it is like being a employee."
I wonder if this role is more like a journal editor. It's hard to quantify the compensation there, since that's typically done as a service component of an academic position. Ah... average Sr. Editor salary, divided by 2000hrs/year, comes to about $40.25. Similar ballpark, in any case.
exceptional talent as demonstrated by quality of the blog as it exists today
Well... when we talked today, I got the impression that you consider the articles available today to be early groundwork toward what should be excellent editorial content in due course. Are you really asking me to agree that an article on how to put pictures into ghost creates a lot of value for RChain today? I should reserve judgement until I give the two longer articles another look... but one of them isn't published yet, right?
and most important, what will this blog do for you, as contributors to github issues and as members of our Cooperative.
I already have a place to blog, so I doubt I'm in the target market for this metric.
As I said about the community forum (#588), if / when this attracts such a large community that it largely subsumes blog.rchain.coop and medium and such, I see a clear benefit. That's a pretty big if. Until then, it competes with existing RChain coop efforts, which is a net loss. So again, during the early stages, shouldn't the contributors bear a significant part of the risk?
If it’s unofficial, I don’t think it should be part of the bounty system.
@dckc I have not spoken with marketing about the community blog effort, and I'm not sure what their stance is on it. Would need to ask @PatrickM727 or someone within the marketing org. Might be that @kitblake knows better, but I don't think so.
@allancto I am concerned about geographic siloing, where Dutch people hang with Dutch people, and French with French, and Germans with Germans... and so on. In my opinion, all conversations should happen in as few places as possible (e.g. Discord). It's not necessarily anything in favour or against this blog effort, as far as I'm concerned.
To be clear: I'm in support of the idea for a secondary blog, if it means we'll produce more content that will get read by more people that we otherwise wouldn't reach (because of publishing concerns on the main blog). So on a principles basis, I'm onboard with the with blog effort. Otherwise I would have let you known earlier.
My concerns for this issue is that it is seeming to become what I would term a "cultural misunderstanding" amongst coop members of the difference between what "Benefits the Co-op " and what adds "Value to the coop". We emphasize so much on benefits without creating any value. Benefits is the reward for value created whereas Value is matching what the coop NEEDs (not merely what is good for it or what it wants or what it benefits) with solutions to that need. A project may be good but it's not a need. In future it can be but for the mean time it may not. That's why we need to have approval from the top down to see if the individual goal of members meet the organizational need and goal especially for such a project which should seemingly have a budget requirement of $12,000 budget.
I had voted down the budget on this given the general impression others had that this was way over priced and of dubious value. I changed my vote however based on Allens presentation at the Colab work study last night. I now think it was well done and has clear value and favor compensating those involved.
I am concerned about the scale of the effort done without there being feedback from the community first. I suggest we set a limit on the amount that can be spent without first acquiring sufficient support for the effort. The work was done and it has value. The plan to solicit content and readership seems sound. So I am willing to vote the full amount this time. However I worry that this done by a small group without wider consent. We cannot afford to have people spending large amounts of the coop treasury without consent across well connected teams in the coop. I worry that such activities might jeopardize the bounty system.
Catching up after RCon, I'm glad to hear that @jimscarver thinks the unofficial blog was well done. The quality of implementation is mission critical for a crypto initiative.
However I'm astounded and aghast at the budget. Originally this issue had a budget of $10000 and then went down to $8000. But people are voting $12500. WTF? Let me spell that out: twelve thousand five hundred dollars!
I worked on the official blog setup. I don't have exact numbers but it didn't cost half that.
At our $40/hour calculation rate, $12500 is 312.5 hours. Which is 39 man-days....
...to setup a blog???
@kitblake thanks for your question. You're a businessman. I'm pretty sure if you look at the blog you'll figure out where 39 man days were spent. I'm pretty sure you understand that graphics designers need to earn more than $40/ hour to not take other opportunities since you asked me to vote on one of those once. My guess is that you, like others, voted the issue without actually visiting the RUB. I have to say I find that strange.
@jimscarver I appreciate your comment above about having changed your opinion after actually looking at the RUB, but I do have to point out you did not actually change your vote.
Thanks! -@allancto
@allancto said:
My guess is that you, like others, voted the issue without actually visiting the RUB. I have to say I find that strange.
Woah, let's stop "guessing" like that.
It sounds a little bit like "accusing" to me. I know for a fact that @kitblake has spent at least over 2 hours debating the topic with me and others while in Berlin. In case anyone was doubtful about it: I can hereby testify that he's taken deliberate time to look into the matter, and make up his mind.
If you disagree with him, that's another thing. But "guessing" that he didn't check it out isn't cool in my book.
I budgeted this issue for $1 as I believe unofficial co-op content should not be funded by the co-op. This type of content can be better created at individuals own expense. The unofficial blog owner should monetize their blog with advertisements or donations. This will also create the incentive to build an actual audience rather than creating content for imaginary people.
When I checked out the blog before voting on Sept 3rd there was one of those 'mesh network' graphics at the top. I checked it again yesterday before posting and it's much improved. It really looks good.
So the first days of the September period are showing fertile high-yield work. I hope these hours are included in the August budget for the setup.
Sorry, but I have to play Logo Police (usually I'm on the other side, with the Logo Police coming after me). Yesterday I noticed that the logo on the blog with the 'Unofficial' stamp goes against standard logo guidelines ("Don't mess with the logo."). From the style guide:
Clear space is the area around the logo that should remain free from competing content to prevent the logo from being cluttered or obscured. The clear space is determined by the width of letters “RC,” as you can see in the graphic on the left. Maintaining this minimum measure of clear space ensures that the logo and all of its component elements retain the proper impact and energy designed into it.
Please remove the stamp graphic. We can make "Unofficial" large and prominent away from the logo.
@kitblake typeset heading is now in place of the "Unofficial" Log, the idea was to do a parody/grunge "UNOFFICIALLY OFFICIAL" Logo but for the sake of the brand I should have kept in typeset.
@AyAyRon-P Bingo, that was fast 👍
Thanks @pmoorman and @kitblake for taking the time to look at this in Berlin and for communicating here that you did.
Thanks @ysgjay for your analysis and for taking the time to vote. It's interesting that you also had a similar idea to the RUB but never completed it, @jimscarver also said he began a project like it but never gained traction.
@jimscarver, thanks for your suggestion above. I'll make sure in the future to publish and advertise dynamic voting guides early on issues I'm involved in.
I'd like to express appreciation on behalf of myself and the team for recognizing us. Whether you agree with the point of view i expressed that this is an important project with great potential for creating value for RChain, or whether you agree with the point of view @jplepel expressed that activities like this should be supported by volunteers at their own expense, we feel honored that you have allowed us to provide a glimpse of what the RUB might become, and for valuing our time and effort.
Thanks! -@allancto
Benefit to RChain
Create awareness of RChain around the world. Stimulate new readers to become interested in RChain, stimulate readers already familiar with RChain to express opinions and create new ideas. Our hope is that some readers will become RChain fans interested in RChain dApps, interested in investing in rev once Mercury launches, interested in contributing to RChain.
Goals and Objectives
Goals
Work in Progress (ALPHA)
RChain Unofficial Worldwide Community Blog
References
Official RChain Blog RChain Worldwide Community Forum Google Analytics
Budget and Team
Estimated Budget of Task: $[8000 August, ONGOING for future months budget TBD] Estimated Timeline Required to Complete the Task: [Alpha now, Beta launch Aug 31] How will we measure completion? [Articles being published]
Team Development and maintenance: @AyAyRon-P, @ICA3DaR5, @allancto Marketing/ Promotion: @qelentium, @will, @AyAyRon-P, @kitblake (?), @cryptovideos Editorial: @cool007zqw (?), @pmoorman (?), @barkov-f, @owans Moderation: @pavlos, @Ojimadu, @mrinalmanohar, @ottermagically @help_wanted
Budget discussion This project is intended to be ongoing and to spawn related issues (articles contest, possibly some paid articles, maintenance, editorial support, moderation and so on). Anyone who’s previously worked in “Translation” label issues is encouraged to enter article contests or provide editorial and moderation support for authors. Occasionally there may be topics of sufficient interest or specific authors the community would like to hear from. It’s always possible to suggest a sponsored article using the GitHub Issues system.
Metrics
Legal
Task Submitter shall not submit Tasks that will involve RHOC being transacted in any manner that (i) jeopardizes RHOC’s status as a software access token or other relevant and applicable description of the RHOC as an “asset”—not a security— or (2) violates, in any manner, applicable U.S. Securities laws.