At the moment ~70% of all our site traffic is direct acquisitions (users typing our URL into the browser). Wouldn't it be great if we could generate more traffic from potential users who may not be fully aware of us and what we can offer. Even better if we could own the search results for various advert types such as MPU's, Billboards, etc. Making us a trustworthy and definitive place for advertisers to find out about online adverts.
On Site
[ ] XML Sitemap: Make our site easier to navigation and provide better visibility for search engines. Also offer the opportunity to inform search engines immediately about any changes on our site.
[ ] Video Sitemap: A video sitemap can help with the creation of rich snippets for your page.
[ ] Robots.txt: To block the indexing of pages we don't wish Google to find such as login pages.
[ ] Site speed: Site speed has become a ranking factor. Faster is better. Use Google Page Speed to check the loading time of your pages.
[ ] Hyphens in URLs: use hyphens to split words in a URL. This aids human readability and separates any keywords the URL may contain.
[ ] Multiple locations: If you have a chain of businesses, create a unique page with a separate URL for each location.
On Page
[ ] WordPress SEO: Installing this plugin will make entering the following content easier.
Keywords Phrase
Use the keyword phrase in the title tag at least once. Try to keep the keyword phrase as close to the beginning of the title tag as possible.
Once prominently near the top of the page.
At least 2-3 times, including variations, in the body copy on the page - sometimes a few more if there's a lot of text content.
At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
Once in the URL.
Content
Title: max. 70 characters long.
Unique value: content that provides a unique value attracts link naturally.
Content length: content length is correlated with rankings. Try to aim for at least 300 words.
Images
File name: choose a descriptive file name instead of random words and numbers.
Alt-tag: don't forget to add an alt-tag with a short description of the image.
Size: keep your images as small as possible to improve page load times.
Where possible tag content with an appropriate Schema. This will help search engines associate your content with SERP to display on their listings page.
Social Snippets
Will improve the presentation of our links when share across social media. Most of this time this will add extras to the post, such as our page title or include an image that we pre-choose. Making links to our site standout and be more appealing to be clicked compared to other links.
[ ] Thumbnail: choose an eye-catching thumbnail that's at least 200 x 200 pixels.
[ ] Title: the title acts as an anchor text for your social snippet.
[ ] URL: the URL of the underlying page. Don't forget to tag your URL using Google's URL builder for additional information in Google Analytics.
[ ] Description: a short description of the content. You can use the meta-description for this.
[ ] Social Media cards: Twitter, Facebook Cards use the Open Graph tags, supplemented with several service specific tags.
Link Building (Off Site)
To generate non-direct traffic to the website we need to promote our content. this is done by increasing the number of quality, from reputable high ranking related sites, links directed to our site or individual pages.
michaelbragg
commented
9 years ago
At the moment ~70% of all our site traffic is direct acquisitions (users typing our URL into the browser). Wouldn't it be great if we could generate more traffic from potential users who may not be fully aware of us and what we can offer. Even better if we could own the search results for various advert types such as MPU's, Billboards, etc. Making us a trustworthy and definitive place for advertisers to find out about online adverts.
On Site
On Page
Keywords Phrase
Content
Images
Schema
Schema.org
Where possible tag content with an appropriate Schema. This will help search engines associate your content with SERP to display on their listings page.
Social Snippets
Will improve the presentation of our links when share across social media. Most of this time this will add extras to the post, such as our page title or include an image that we pre-choose. Making links to our site standout and be more appealing to be clicked compared to other links.
Link Building (Off Site)
To generate non-direct traffic to the website we need to promote our content. this is done by increasing the number of quality, from reputable high ranking related sites, links directed to our site or individual pages.