The portion of the Service Instance Name is a user-
friendly name consisting of arbitrary Net-Unicode text [RFC5198]. It
MUST NOT contain ASCII control characters (byte values 0x00-0x1F and
0x7F) [RFC20] but otherwise is allowed to contain any characters,
without restriction, including spaces, uppercase, lowercase,
punctuation -- including dots -- accented characters, non-Roman text,
and anything else that may be represented using Net-Unicode.
From RFC 6763 section 4.1.1
See also #64