Branding elements for the RoataWăy identity

[roata]

At some point the project will grow bigger and get more public exposure. It would be great if we had a polished identity, one that would appeal to the public. This is an invitation to discuss how to best accomplish this goal, via brainstorming and prototyping.

There are several elements that we can control:

• the logo
• the human stick-figure shown via the my location feature
• color scheme
• the vehicle markers
• the map style

The key points to keep in mind when thinking about these matters:

• this is about public transport
• this is about Moldova
• this is a community-centered affair (made by us, and for us; this is a big deal, as there are only a few such software projects in Moldova that come to mind)

The following elements are suggested as starting points

• the "tricolor" scheme could be used, maybe in subtle ways, like the 3 thin stripes of the German flag in this image:

• The Moldovan geometric pattern typically found in clothing and carpets is a nice thing to incorporate

• A wheel, because of "roata" :-)

• The human figure for my location should ideally be a gender-neutral drawing, i.e. not look like a man or a woman, because we don't have gender-related info about our users, so we wouldn't know which icon to display. Perhaps it could be a folk reference, not just traditional elements like "brâu" or ”cușmă de cârlan” or ”ie”, but the mythos too - {balaur, strigoi, Făt-Frumos, Cosânzeana et. al.}.

The current logo is one of the first images that pop up in Google Images when you look for "wheel", not much thought went into that - so there is room for improvement.

The current stick-figure is very simplistic:

Feel free to provide sketches, suggest other fundamental values to promote through our symbols.

p.s. the software itself will work for public transport systems outside of Moldova too. Besides that, some of our code contributors are from other places - such as the USA, Iran, or Tunisia, among others.

[roata]

Idei de slogane pentru Roataway:

• roata, reinventată
• trage roata (pe butonul ”download”, dacă vom avea așa ceva)