missing word? "it"

[mrutgers]

pdf version 001 page 585, reading with Edge on Windows 11

This is what I read:

What public shaming does is appeals to a different set of priorities

This is what I think it could be:

What public shaming does is it appeals to a different set of priorities

or perhaps:

What public shaming does is appeal to a different set of priorities

[troyhunt]

I'm still ok with the original language.