Branding

[Aloso]

I think the website would profit from branding, especially a logo. I'd like to help out with that, if that's okay. I already had a few ideas about a logo, which I uploaded here.

[matklad]

Those look cool! I like the first one, and the one that plays with . and completion. I am not sure about the general idea of just using ra for the logo: seems hard to decode into rust-analyzer. What do you think about taking the . idea further, and basically show completion:

?

[matklad]

I am also willing to be convinced that, for a logo, ra is better then the full rust-analyzer: basically, I have zero expertise here, and will trust your opinion :D

[MikailBag]

@matklad image no.2 from your post is too "VSCody". User can deduce that only vscode is supported.

[matklad]

I'd say that the only VSCody thing there is the cube(?) icon. If we remove it, it'll actually look more like Emacs, due to pale fire theme and block cursor :) And it's easy to make it more neutral:

I am not sure if the font is right though... Should we use something sturdier, like the one from the website?

[flodiebold]

I like the completion idea (and the first font variant more than the second) :slightly_smiling_face:

[Aloso]

The first font is also used for the headlines on rust-lang.org.

[Aloso]

The brown color is supposed to look rusty, but a more pleasant, vibrant color might be better.

I'm not a professional designer, so don't trust me blindly :)

[Aloso]

@matklad I added two more logo ideas to the website, which show the whole name "rust analyzer".

Should we use something sturdier, like the one from the website?

I thought that a monospace font would be more fitting for autocompletion. But if you disagree, I can change it.

[matklad]

Yeah, I must say I really like the full completion version! Unless anyone has strong feelings otherwise, I suggest we pick it.

I am still not super thrilled about the font choice, mainly because the picture seems visually imbalanced, due to analyzer being a longer word. I wonder if ... we can just use both fonts?

That subjectively restores the balance, and also underlines, via "slab / mono" font rhyme, that rust-analyze completes the Rust experience. Was programming a wrong choice of a career for me? Should I have been honing my skills of explaining ridiculously expensive logos instead?

[Matthias247]

I like the completion ones, the one with the lightbulb and r::a! r#a for whatever reason reminds me too much about C#. The one with the cube somehow makes me think it has something to do with crates.io (it could be a crate?) - but that's actually not the intended meaning.

From all the completion versions, my favorite is the full one with the non-bold rust.

[yerke]

I like the full completion one

[univerz]

Should we use something sturdier, like the one from the website?

in my eyes, rust is definitely strong and bold :)

[matklad]

Ok, so looks like everyone except myself likes the single font variant, so let's pick it!

Here's a 900x600 horribly cropped logo.

@Aloso could you make an svg out of that thing, so that we can easily embedd it everywhere?

[Aloso]

@matklad I will, when I have time.

If you want, I can make it bold (currently it uses the normal and medium weights).

[bjorn3]

I looked at the html of the website to see if I could find the url to that logo. It turns out that it is actually made with only html and css. :smile:

[matklad]

Hm, another problem with the logo is it's 3x1, which doesn't really mesh well the square format for the avatar.

I wonder if we should have a variant where the two words are aligned?

rust.
analyzer

rather than

rust.
     analyzer

[matklad]

Set the picture as twitter and github org logo. I like it very much, thank you so much for this, @Aloso!

[flodiebold]

Maybe we could use the r.a form for the square variant? :thinking:

[Aloso]

another problem with the logo is it's 3x1

That's why initially used only initials – which are also easier to read on small sizes, like the favicon.

Here are the SVGs:

I'm not totally satisfied, maybe a color (instead of the dark gray) would make it more unique and recognizable.

[matklad]

Ok, pngs are here: https://github.com/rust-analyzer/rust-analyzer/issues/567#issuecomment-574688752

Now we need to actually add the logo to the website :)

[Aloso]

For future readers, the logos can be found here: https://github.com/rust-analyzer/rust-analyzer/tree/master/assets